Senior Branch Leader — Growth, Sales & Digital Transformation

UOB; Sabah; On-site; MYR 220,000 - 360,000; Full time

Job summary

United Overseas Bank (Malaysia) Bhd is seeking an experienced Branch Manager to lead profitability, growth, and customer relationships at a key Malaysia branch. The role requires steering sales across retail, SME, and corporate segments while upholding risk and regulatory standards.

You will drive digital adoption, coach a high-performing team, and maintain a customer-centric culture focused on service excellence and governance. Strong leadership and strategic thinking are essential.

Qualifications

• Proven track record in achieving financial targets in banking.
• Experience leading sales teams across multiple segments.
• Strong interpersonal and stakeholder management skills.
• Experience in driving digital initiatives to improve customer experience and efficiency.
• Ability to balance growth with risk and regulatory compliance.

Responsibilities

• Develop and execute the branch's business plan and strategy in line with achieving profitability and sustainable growth.
• Drive revenue generation across all business segments, identifying opportunities to expand market share and deepen customer relationships.
• Proactively lead, motivate, and manage the sales force to achieve and exceed sales targets across retail, SME, and corporate segments.
• Monitor sales pipelines and implement strategies to improve productivity, conversion rates, and overall performance.
• Act as the primary business ambassador for the branch, building and sustaining strong relationships with customers, partners, and stakeholders.
• Identify, develop, and capture new business opportunities to grow the branch portfolio.
• Lead, coach, and develop a high-performing and engaged team, focusing on upskilling and reskilling of staff to meet evolving business needs.
• Foster a positive work culture that promotes employee engagement, accountability, and continuous improvement.
• Balance business growth with effective risk management, ensuring strict adherence to regulatory requirements, internal policies, and audit standards.
• Promote a strong culture of corporate governance and ethical conduct, acting as a role model within the branch.
• Serve as the key point of contact for customers, championing the end-to-end customer journey and delivering exceptional service experiences.
• Drive customer satisfaction and continuously improve service quality through feedback and innovation.
• Oversee overall branch operations, ensuring efficiency, accuracy, compliance, and strong risk controls.
• Ensure timely resolution of audit findings, compliance gaps, and operational issues.
• Support and drive digital initiatives to enhance customer experience and operational efficiency, including promoting digital adoption among staff and customers.
• Facilitate business digitalisation initiatives such as FinLab Jom Transformation to support customers' growth journeys.
• Promote the Bank's regional franchise through cross-border banking solutions and support Foreign Direct Investment (FDI) opportunities.

Skills

Sales management

Leadership

Coaching

Stakeholder management

Digital initiatives

Education

Degree in Business, Finance, Banking

Job description

United Overseas Bank (Malaysia) Bhd is seeking an experienced Branch Manager to lead profitability, growth, and customer relationships at a key Malaysia branch. The role requires steering sales across retail, SME, and corporate segments while upholding risk and regulatory standards.

You will drive digital adoption, coach a high-performing team, and maintain a customer-centric culture focused on service excellence and governance. Strong leadership and strategic thinking are essential.