Segment Growth & Propositions Leader

Manulife/John Hancock; Kuala Lumpur; Hybrid; MYR 180,000 - 320,000; Full time

Job summary

Manulife/John Hancock is seeking a senior leader to own the growth agenda for customer segments, shaping value propositions and go-to-market strategies across products, services and partnerships. You will evaluate segment economics, governance and cross-functional investments to drive sustainable portfolio growth in Malaysia and beyond.

The role requires 8-10 years of segment management and product strategy experience in financial services, with a strong ability to lead complex, matrixed

Qualifications

• Bachelor's Degree in Business, Marketing, Finance or a related discipline.
• 8-10 years of experience in segment management, proposition strategy, customer growth, product strategy or financial services.
• Demonstrated experience developing business cases, commercializing propositions and delivering measurable growth outcomes.
• Strong understanding of customer segmentation, lifecycle management, distribution channels and financial services products.
• Proven ability to lead complex cross-functional initiatives in a matrixed organization.
• Experience using customer, market and performance insights to guide investment and optimization decisions.

Responsibilities

• Own the growth agenda for customer segments, including target customers, needs, value pools, competitive positioning, portfolio economics and strategic growth priorities.
• Lead the design and ongoing optimization of propositions spanning products, services, experiences, partnerships, channels and engagement.
• Develop segment economics, investment cases and commercialization strategies, and track expenditure, returns and benefits realization against agreed outcomes.
• Align channel strategy, customer journeys, proposition narratives, sales enablement and activation plans to drive adoption and conversion.
• Drive acquisition, activation, cross-sell, upgrades retention and engagement, with focus on portfolio contribution and customer lifetime value.
• Lead regular segment performance reviews covering customer growth, proposition adoption, portfolio economics, investment outcomes and benefits realization; recommend corrective action or further investment.
• Coordinate cross-functional delivery across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal, Compliance and Risk.
• Use customer analytics, market developments and competitor activity to identify unmet needs and future growth opportunities.

Skills

Segment management

Proposition strategy

Customer growth

Product strategy

Financial services

Cross-functional leadership

Education

Bachelor's Degree in Business, Marketing, Finance or a related discipline

Job description

Manulife/John Hancock is seeking a senior leader to own the growth agenda for customer segments, shaping value propositions and go-to-market strategies across products, services and partnerships. You will evaluate segment economics, governance and cross-functional investments to drive sustainable portfolio growth in Malaysia and beyond.

The role requires 8-10 years of segment management and product strategy experience in financial services, with a strong ability to lead complex, matrixed