Segment Growth Leader | Data-Driven Marketing & Strategy

OCBC Malaysia; Malaysia; On-site; MYR 90,000 - 180,000; Full time

Benefits offered by this job

Competitive base salary

Holistic benefits

Community initiatives

Learning and development opportunities

Equal opportunity

Fair employment

Culture and values

Wellbeing and growth

Job summary

OCBC Malaysia is seeking a Segment Manager to drive growth by developing and executing segment-specific strategies. You will work with cross-functional teams to tailor offerings and experiences for customers, leveraging data insights to boost engagement.

In this role, you will manage budgets, monitor performance, and translate market trends into actionable initiatives. A customer-centric mindset and strong collaboration skills are essential to deliver a seamless, personalized experience for our

Qualifications

• A degree in Marketing, Business, or a related field.
• At least 5 years of experience in marketing, product management, or a related field.
• Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• A customer-centric approach, with a passion for understanding and meeting customer needs.

Responsibilities

• Develop and execute segment-specific strategies to drive business growth and customer engagement
• Analyze customer data and market trends to identify opportunities for growth and improvement
• Collaborate with cross-functional teams, including sales, service, and marketing, to develop and implement segment-specific initiatives
• Develop and manage segment-specific budgets and resource allocation plans
• Monitor and report on segment performance, and make recommendations for improvement

Skills

Segment strategy

Data analytics

Cross-functional teamwork

Budget management

Market analysis

Education

Marketing degree

Business degree

Job description

OCBC Malaysia is seeking a Segment Manager to drive growth by developing and executing segment-specific strategies. You will work with cross-functional teams to tailor offerings and experiences for customers, leveraging data insights to boost engagement.

In this role, you will manage budgets, monitor performance, and translate market trends into actionable initiatives. A customer-centric mindset and strong collaboration skills are essential to deliver a seamless, personalized experience for our