Senior Manager, Segment Marketing

Manulife; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Manulife group is seeking a seasoned Segment Growth Strategy leader to own growth across customer segments, lead integrated propositions, and drive commercial value through market insights and cross-functional delivery.

You will align GTM, distribution activation, and performance management, coordinating across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal and Risk to realize sustainable segment growth.

Qualifications

• Bachelor's degree in business, marketing, finance or related field.
• 8–10 years of experience in segment management, proposition strategy, or financial services.
• Experience building business cases and delivering growth outcomes.
• Strong understanding of customer segmentation, lifecycle, and distribution channels.
• Proven ability to lead cross-functional initiatives in a matrixed organization.
• Experience using customer and market insights to guide investment decisions.

Responsibilities

• Own the growth agenda for customer segments and identify unmet needs, value pools and strategic priorities.
• Lead design and optimization of propositions spanning products, services, experiences, partnerships, channels and engagement.
• Develop segment economics, investment cases and commercialization strategies; track outcomes and benefits realization.
• Align channel strategy, customer journeys, proposition narratives, sales enablement, and activation plans.
• Drive acquisition, activation, cross-sell, upgrades and retention with focus on portfolio contribution and CLV.
• Lead regular segment performance reviews and recommend corrective action or investments.
• Coordinate cross-functional delivery across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal and Risk.
• Use market developments and competitor activity to identify growth opportunities.

Skills

Segment management

Proposition strategy

Cross-functional leadership

Customer growth

Investment governance

Market insights

Education

Bachelor's degree in Business/Marketing/Finance

Job description

• Segment Growth Strategy: Own the growth agenda for customer segments, including target customers, needs, value pools, competitive positioning, portfolio economics and strategic growth priorities.
• Integrated Proposition Ownership: Lead the design and ongoing optimization of propositions spanning products, services, experiences, partnerships, channels and engagement.
• Commercial Strategy & Investment Governance: Develop segment economics, investment cases and commercialization strategies, and track expenditure, returns and benefits realization against agreed outcomes.
• Go-to-Market & Distribution Activation: Align channel strategy, customer journeys, proposition narratives, sales enablement and activation plans to drive adoption and conversion.
• Segment Performance & Customer Value: Drive acquisition, activation, cross-sell, upgrades retention and engagement, with clear focus on portfolio contribution, customer lifetime value and sustainable segment growth.
• Segment Performance Management: Lead regular segment performance reviews covering customer growth, proposition adoption, portfolio economics, investment outcomes and benefits realization; recommend corrective action or further investment.
• Enterprise Delivery Leadership: Coordinate cross-functional delivery across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal, Compliance and Risk.
• Market & Customer Insight: Use customer analytics, market developments and competitor activity to identify unmet needs and future growth opportunities.

Required Qualifications:

• Bachelor's Degree in Business, Marketing, Finance or a related discipline.
• 8 - 10 years of experience in segment management, proposition strategy, customer growth, product strategy or financial services.
• Demonstrated experience developing business cases, commercializing propositions and delivering measurable growth outcomes.
• Strong understanding of customer segmentation, lifecycle management, distribution channels and financial services products.
• Proven ability to lead complex cross-functional initiatives in a matrixed organization.
• Experience using customer, market and performance insights to guide investment and optimization decisions.
  

Preferred Qualifications:

• Highly analytical with the ability to leverage customer insights, market trends, and performance data to identify growth opportunities and optimize business performance.
  

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to ma...

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