Senior Segment Growth & Propositions Leader

Manulife Insurance Berhad; Kuala Lumpur; Hybrid; MYR 300,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Manulife in Malaysia (Kuala Lumpur) is seeking a senior leader to own segment growth strategy, drive integrated propositions and govern commercial investments within a hybrid working environment.

The role requires 8–10 years in segment management and product strategy, with a proven track record in cross-functional leadership, business-case development and data-driven decision making. You will engage across products, channels and customer experiences to deliver growth.

Qualifications

• Bachelor's Degree in Business, Marketing, Finance or a related discipline.
• 8–10 years of experience in segment management, proposition strategy, customer growth, product strategy or financial services.
• Experience building business cases, commercializing propositions, and delivering growth.
• Strong understanding of customer segmentation, lifecycle management, and distribution channels.
• Proven ability to lead complex cross-functional initiatives in a matrixed organization.
• Experience using insights to guide investment and optimization decisions.
• Highly analytical with the ability to leverage customer insights, market trends, and performance data.

Responsibilities

• Own the growth agenda for customer segments, including target customers, needs, value pools, competitive positioning, portfolio economics and strategic growth priorities.
• Lead the design and ongoing optimization of propositions spanning products, services, experiences, partnerships, channels and engagement.
• Develop segment economics, investment cases and commercialization strategies, and track expenditure, returns and benefits realization against agreed outcomes.
• Align channel strategy, customer journeys, proposition narratives, sales enablement and activation plans to drive adoption and conversion.
• Drive acquisition, activation, cross-sell, upgrades retention and engagement, with focus on portfolio contribution and customer lifetime value.
• Lead regular segment performance reviews covering customer growth, proposition adoption, portfolio economics, investment outcomes and benefits realization; recommend actions.
• Coordinate cross-functional delivery across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal, Compliance and Risk.
• Use customer analytics, market developments and competitor activity to identify unmet needs and future growth opportunities.

Skills

Segment management

Proposition strategy

Customer growth

Product strategy

Cross-functional leadership

Investment optimization

Customer insights

Education

Bachelor's Degree in Business, Marketing, Finance or related discipline

Job description

Manulife in Malaysia (Kuala Lumpur) is seeking a senior leader to own segment growth strategy, drive integrated propositions and govern commercial investments within a hybrid working environment.

The role requires 8–10 years in segment management and product strategy, with a proven track record in cross-functional leadership, business-case development and data-driven decision making. You will engage across products, channels and customer experiences to deliver growth.