Customer Segment Propositions Specialist

OCBC Group; Kuala Lumpur; On-site; MYR 50,000 - 84,000; Full time

Job summary

OCBC Malaysia in Kuala Lumpur is seeking a Customer Segment Proposition Specialist to understand customer needs and shape propositions that drive growth. You’ll collaborate with cross-functional teams and use insights to craft targeted offerings for key segments.

The role emphasizes analytical skills, stakeholder collaboration, and a customer-centric mindset, with opportunities to contribute to learning and development within a values-driven bank.

Qualifications

• Degree in Business, Management, or Analytics field.
• 0-3 years banking or related experience.
• Strong analytical, communication and collaboration skills.

Responsibilities

• Conduct market research and analysis to identify customer needs and trends.
• Develop customer segment propositions to meet business objectives.
• Collaborate with cross-functional teams to design propositions.
• Analyse data to measure effectiveness and identify improvements.

Skills

Market research

Analytical skills

Communication skills

Cross-functional collaboration

Customer-centric propositions

Education

Business/Management/Analytics degree

Job description

OCBC Malaysia in Kuala Lumpur is seeking a Customer Segment Proposition Specialist to understand customer needs and shape propositions that drive growth. You’ll collaborate with cross-functional teams and use insights to craft targeted offerings for key segments.

The role emphasizes analytical skills, stakeholder collaboration, and a customer-centric mindset, with opportunities to contribute to learning and development within a values-driven bank.