Segment Growth Leader – Marketing & Propositions

Manulife; Kuala Lumpur; Sur place; MYR 180 000 - 240 000; Plein temps

Résumé du poste

Manulife group is seeking a seasoned Segment Growth Strategy leader to own growth across customer segments, lead integrated propositions, and drive commercial value through market insights and cross-functional delivery.

You will align GTM, distribution activation, and performance management, coordinating across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal and Risk to realize sustainable segment growth.

Qualifications

• Bachelor's degree in business, marketing, finance or related field.
• 8–10 years of experience in segment management, proposition strategy, or financial services.
• Experience building business cases and delivering growth outcomes.
• Strong understanding of customer segmentation, lifecycle, and distribution channels.
• Proven ability to lead cross-functional initiatives in a matrixed organization.
• Experience using customer and market insights to guide investment decisions.

Responsabilités

• Own the growth agenda for customer segments and identify unmet needs, value pools and strategic priorities.
• Lead design and optimization of propositions spanning products, services, experiences, partnerships, channels and engagement.
• Develop segment economics, investment cases and commercialization strategies; track outcomes and benefits realization.
• Align channel strategy, customer journeys, proposition narratives, sales enablement, and activation plans.
• Drive acquisition, activation, cross-sell, upgrades and retention with focus on portfolio contribution and CLV.
• Lead regular segment performance reviews and recommend corrective action or investments.
• Coordinate cross-functional delivery across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal and Risk.
• Use market developments and competitor activity to identify growth opportunities.

Connaissances

Segment management

Proposition strategy

Cross-functional leadership

Customer growth

Investment governance

Market insights

Formation

Bachelor's degree in Business/Marketing/Finance

Description du poste

Manulife group is seeking a seasoned Segment Growth Strategy leader to own growth across customer segments, lead integrated propositions, and drive commercial value through market insights and cross-functional delivery.

You will align GTM, distribution activation, and performance management, coordinating across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal and Risk to realize sustainable segment growth.