Sales Executive (B2B) — F&B Solutions

LAPARNASI SDN. BHD.; Kuala Lumpur; On-site; MYR 28,000 - 45,000; Full time

Benefits offered by this job

Commission per demo + bonus on closed?

Travel allowance

EPF, SOCSO, EIS

Job summary

LAPARNASI SDN. BHD. is seeking a Business to Business Sales Executive to prospect and engage F&B operators across the Klang Valley.

You will qualify leads, arrange demos at the showcase outlet, and follow up on inbound inquiries, while maintaining a robust sales pipeline. The role requires 1–3 years in B2B sales, existing F&B connections are a plus, and a readiness to travel within the Klang Valley. English and Bahasa Malaysia fluency are essential, with Mandarin/Cantonese as a bonus.

Qualifications

• 1–3 years of B2B sales or business development experience, preferably selling solutions to F&B operators (e.g. POS systems, food delivery merchant acquisition, kitchen equipment, F&B supplies)
• Existing connections with F&B outlet owners or operators is a strong advantage
• Comfortable with cold outreach and field sales
• Fluent in English and Bahasa Malaysia; Mandarin/Cantonese is a plus
• Own transport, willing to travel within the Klang Valley

Responsibilities

• Prospect and engage F&B operators across the Klang Valley through walk-ins, calls, WhatsApp, and networking
• Qualify leads and arrange demo sessions at our showcase outlet
• Follow up on inbound leads from marketing channels
• Maintain an updated sales pipeline with clear records of all activities
• Provide market feedback on customer objections and competitor activity

Skills

B2B sales experience

Cold outreach

Field sales

English fluency

Bahasa Malaysia fluency

Additional languages (Mandarin/Canton

Job description

Prospect and engage F&B operators across the Klang Valley (QSRs, cafés, cloud kitchens, food entrepreneurs) through walk-ins, calls, WhatsApp, and networking

Qualify leads and arrange demo sessions at our showcase outlet

Follow up on inbound leads from marketing channels

Maintain an updated sales pipeline with clear records of all activities

Provide market feedback on customer objections and competitor activity

Requirements

1–3 years of B2B sales or business development experience, preferably selling solutions to F&B operators (e.g. POS systems, food delivery merchant acquisition, kitchen equipment, F&B supplies)

Existing connections with F&B outlet owners or operators is a strong advantage

Comfortable with cold outreach and field sales

Fluent in English and Bahasa Malaysia; Mandarin/Cantonese is a plus

Own transport, willing to travel within the Klang Valley

Base salary: RM2,500 – RM4,000/month (based on experience)

• Commission per qualified demo + bonus on closed deals you sourced
• Travel allowance
• EPF, SOCSO, EIS

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Business to Business Sales Executive?
• Which of the following languages are you fluent in?
• How would you rate your English language skills?
• Do you have experience in a cold calls sales environment?
• Do you possess or have access to your own transportation?

What can I earn as a Business to Business Sales Executive