Commercial Kitchen Solutions - B2B Sales Executive

WS KITCHEN EQUIPMENT SDN BHD; Shah Alam; On-site; MYR 45,000 - 89,000; Full time

Job summary

WS Kitchen Solutions Sdn Bhd seeks a proactive Sales Executive to develop new business opportunities and deliver complete commercial kitchen solutions to F&B operators in Malaysia. You will manage the full sales cycle from prospecting to closing, including site visits and quotations.

The role requires 2–3 years of B2B sales experience, comfort with cold calling, and willingness to travel for customer/site visits. Bahasa Malaysia and English are required; Mandarin is an added advantage.

Qualifications

• Minimum 2–3 years of B2B sales experience.
• Experience in commercial kitchen equipment or related fields is an advantage.
• Strong communication, negotiation and relationship-building skills.

Responsibilities

• Actively develop new customers through cold calling, walk-ins, referrals, networking and site visits.
• Identify potential F&B projects including new restaurant openings, renovations, kitchen upgrades and expansions.
• Understand customers' operational requirements, budget, kitchen concept and equipment needs.
• Recommend suitable commercial kitchen equipment, stainless-steel fabrication and complete kitchen solutions.
• Conduct site visits, measurements and initial requirement assessments when necessary.
• Coordinate with the internal design/project team for kitchen layouts, technical requirements and quotations.
• Prepare quotations, proposals and product presentations.
• Follow up consistently on quotations and sales opportunities until closure.
• Negotiate pricing and commercial terms within company-approved guidelines.
• Achieve monthly sales targets and new-customer acquisition targets.

Skills

communication

negotiation

relationship-building

Job description

WS Kitchen Solutions Sdn Bhd seeks a proactive Sales Executive to develop new business opportunities and deliver complete commercial kitchen solutions to F&B operators in Malaysia. You will manage the full sales cycle from prospecting to closing, including site visits and quotations.

The role requires 2–3 years of B2B sales experience, comfort with cold calling, and willingness to travel for customer/site visits. Bahasa Malaysia and English are required; Mandarin is an added advantage.