SALES EXECUTIVE

WS KITCHEN EQUIPMENT SDN BHD; Shah Alam; On-site; MYR 45,000 - 89,000; Full time

Job summary

WS Kitchen Solutions Sdn Bhd seeks a proactive Sales Executive to develop new business opportunities and deliver complete commercial kitchen solutions to F&B operators in Malaysia. You will manage the full sales cycle from prospecting to closing, including site visits and quotations.

The role requires 2–3 years of B2B sales experience, comfort with cold calling, and willingness to travel for customer/site visits. Bahasa Malaysia and English are required; Mandarin is an added advantage.

Qualifications

• Minimum 2–3 years of B2B sales experience.
• Experience in commercial kitchen equipment or related fields is an advantage.
• Strong communication, negotiation and relationship-building skills.

Responsibilities

• Actively develop new customers through cold calling, walk-ins, referrals, networking and site visits.
• Identify potential F&B projects including new restaurant openings, renovations, kitchen upgrades and expansions.
• Understand customers' operational requirements, budget, kitchen concept and equipment needs.
• Recommend suitable commercial kitchen equipment, stainless-steel fabrication and complete kitchen solutions.
• Conduct site visits, measurements and initial requirement assessments when necessary.
• Coordinate with the internal design/project team for kitchen layouts, technical requirements and quotations.
• Prepare quotations, proposals and product presentations.
• Follow up consistently on quotations and sales opportunities until closure.
• Negotiate pricing and commercial terms within company-approved guidelines.
• Achieve monthly sales targets and new-customer acquisition targets.

Skills

communication

negotiation

relationship-building

Job description

Responsible for developing new business opportunities and providing complete commercial kitchen solutions to restaurants, cafés, hotels, central kitchens, food manufacturers and other F&B operators. The role covers the full sales cycle — from prospecting and understanding customer requirements to site visits, quotations, project coordination and closing.

Key responsibilities

Actively develop new customers through cold calling, walk-ins, referrals, networking and site visits.

Identify potential F&B projects including new restaurant openings, renovations, kitchen upgrades and expansions.

Understand customers' operational requirements, budget, kitchen concept and equipment needs.

Recommend suitable commercial kitchen equipment, stainless-steel fabrication and complete kitchen solutions.

Conduct site visits, measurements and initial requirement assessments when necessary.

Coordinate with the internal design/project team for kitchen layouts, technical requirements and quotations.

Prepare quotations, proposals and product presentations.

Follow up consistently on quotations and sales opportunities until closure.

Negotiate pricing and commercial terms within company-approved guidelines.

Achieve monthly sales targets and new-customer acquisition targets.

About you

Minimum 2–3 years of B2B sales experience.

Experience in commercial kitchen equipment, F&B, construction, M&E, machinery, equipment or project sales is an advantage.

Strong communication, negotiation and relationship-building skills.

Comfortable with cold calling and actively developing new customers.

Able to conduct site visits and understand basic technical/project requirements.

Self-driven, organised and target-oriented.

Possess own transport and willing to travel for customer/site visits.

Bahasa Malaysia and English required; Mandarin is an added advantage.

About us

WS Kitchen Solutions Sdn Bhd, Sales & Business Development Department.