B2B Field Sales Exec - F&B (Klang Valley) | Commission

LAPARNASI SDN. BHD.; Kuala Lumpur; On-site; MYR 28,000 - 45,000; Full time

Benefits offered by this job

Commission per demo + bonus on closed?

Travel allowance

EPF, SOCSO, EIS

Job summary

LAPARNASI SDN. BHD. is seeking a Business to Business Sales Executive to prospect and engage F&B operators across the Klang Valley.

You will qualify leads, arrange demos at the showcase outlet, and follow up on inbound inquiries, while maintaining a robust sales pipeline. The role requires 1–3 years in B2B sales, existing F&B connections are a plus, and a readiness to travel within the Klang Valley. English and Bahasa Malaysia fluency are essential, with Mandarin/Cantonese as a bonus.

Qualifications

• 1–3 years of B2B sales or business development experience, preferably selling solutions to F&B operators (e.g. POS systems, food delivery merchant acquisition, kitchen equipment, F&B supplies)
• Existing connections with F&B outlet owners or operators is a strong advantage
• Comfortable with cold outreach and field sales
• Fluent in English and Bahasa Malaysia; Mandarin/Cantonese is a plus
• Own transport, willing to travel within the Klang Valley

Responsibilities

• Prospect and engage F&B operators across the Klang Valley through walk-ins, calls, WhatsApp, and networking
• Qualify leads and arrange demo sessions at our showcase outlet
• Follow up on inbound leads from marketing channels
• Maintain an updated sales pipeline with clear records of all activities
• Provide market feedback on customer objections and competitor activity

Skills

B2B sales experience

Cold outreach

Field sales

English fluency

Bahasa Malaysia fluency

Additional languages (Mandarin/Canton

Job description

LAPARNASI SDN. BHD. is seeking a Business to Business Sales Executive to prospect and engage F&B operators across the Klang Valley.

You will qualify leads, arrange demos at the showcase outlet, and follow up on inbound inquiries, while maintaining a robust sales pipeline. The role requires 1–3 years in B2B sales, existing F&B connections are a plus, and a readiness to travel within the Klang Valley. English and Bahasa Malaysia fluency are essential, with Mandarin/Cantonese as a bonus.