Sales Engineer (PCBA/SMT/AOI Equipment)

Shanghai BSF Human Resources Co., Ltd; Penang; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

Shanghai BSF Human Resources Co., Ltd. is partnering with a global leader in AOI equipment to recruit a Sales Engineer in Penang, Malaysia.

You will lead sales for PCBA/SMT/AOI systems, semiconductor packaging and testing, X-ray and dispensing equipment, driving revenue growth and expanding the regional market reach. Responsibilities include negotiating and closing orders, managing the full sales cycle, developing regional clients, coordinating internal resources for technical support and

Qualifications

• Bachelor's degree or above in Electronics, Automation, Mechanical Engineering, or related field.
• 3+ years of overseas market channel sales experience selling PCBA/SMT/AOI, semiconductor equipment, X-ray or dispensing systems.
• Proactive, self-driven with strong market analysis
• Excellent communication and coordination skills; results oriented.
• Fluent in English; Mandarin is a plus.
• Willingness to travel internationally.

Responsibilities

• Independently conduct business negotiations and manage full sales cycle (quotations, contracts, order follow-up).
• Develop and cultivate clients in the assigned region; coordinate internal resources for technical support and after-sales service.
• Lead product and market promotion initiatives, including participation in international exhibitions to enhance brand visibility.
• Monitor market trends and adjust strategies to maintain competitive advantage.
• Drive new product and market development to expand coverage and growth.
• Assist in recruitment and training of the local sales team as needed.

Skills

Overseas market sales

English communication

Negotiation

Client development

Team coordination

Education

Bachelor's degree or above

Job description

About the job Sales Engineer (PCBA/SMT/AOI Equipment)

Job brief

We are currently partnering with our client — a global leader in automated optical inspection (AOI) and related equipment — to recruit a Sales Engineer. This role will lead the sales efforts for PCBA/SMT/AOI, semiconductor packaging and testing, X-ray, dispensing, and related equipment, driving revenue growth, expanding market reach, and building a strong client base in the assigned region/country.

Responsibilities

• Independently conduct business negotiations, manage the full sales cycle (quotations, contract signing, and order follow-up), and execute regional/national sales strategies to achieve assigned sales targets.
• Develop and cultivate clients in the assigned region, deeply understand their production needs, coordinate internal resources to provide technical support and after-sales services, and strengthen client relationships to improve satisfaction and loyalty.
• Lead product and market promotion initiatives in the assigned region, including overseeing and participating in international exhibitions to enhance brand visibility and market penetration.
• Monitor market trends and significant changes in the regional market, develop timely and effective response strategies, and ensure successful implementation to maintain competitive advantage.
• Drive new product and new market development plans, expanding the product's market coverage and unlocking new growth opportunities.
• Collect and organize regional product feedback, market intelligence, and customer needs, and provide regular summaries to support internal product optimization and strategy adjustment.
• Assist in the recruitment, training, and management of the local sales team, and complete other tasks assigned by superiors.

Requirements

• Bachelor's degree or above, with a background in Electronics, Automation, Mechanical Engineering, Semiconductor, or other related science and engineering disciplines is preferred.
• 3+ years of overseas market channel sales experience, with proven expertise in selling PCBA/SMT/AOI, semiconductor packaging and testing, X-ray, dispensing, or related equipment; familiarity with relevant processes and technologies is a major plus.
• Proactive, self-driven, and well-versed in overseas market dynamics, with strong market sensitivity and logical analysis capabilities to identify business opportunities.
• Excellent communication and coordination skills, coupled with a strong team spirit and a results-oriented mindset to drive sales performance.
• Fluent in English with exceptional business negotiation skills; proficient in Mandarin communication is a plus.
• Willing and able to travel for business, with a strong sense of responsibility and the ability to work under pressure.