Overseas Sales Executive

Businesslist; Kuala Lumpur; On-site; MYR 80,000 - 140,000; Full time

Benefits offered by this job

International exposure

Performance-based incentives

Strong career progression

Job summary

Businesslist in Malaysia is seeking a Customer Development & Sales Growth leader to develop overseas customers, focusing on contract manufacturers and major electronics brands. You will work with technical teams to tailor equipment solutions, achieve sales targets, and drive regional market expansion while traveling internationally.

Fluency in English and Mandarin and 3+ years of sales in electronics are preferred.

Qualifications

• Bachelor's degree or above; Diploma accepted with relevant experience.
• Minimum 3 years of sales experience.
• Experience with electronics manufacturing equipment preferred.
• Fluent in English and Mandarin.
• Willing to travel internationally as required.

Responsibilities

• Develop and acquire high-value overseas customers, focusing on leading contract manufacturers and internationally recognized electronics brands.
• Understand customer requirements for SMT equipment, soldering equipment, and automated production processes.
• Partner with customers' technical teams and internal specialists to propose tailored equipment and production solutions.
• Support customers in equipment selection, production efficiency optimization, and cost reduction initiatives.
• Achieve assigned sales targets and growth objectives.
• Manage distributor partners and regional market expansion efforts.

Skills

Sales

Negotiation

English & Mandarin

Travel willingness

Customer engagement

Education

Bachelor's degree or above

Diploma qualification

Tools

Microsoft Office

Job description

Customer Development & Sales Growth

• Develop and acquire high-value overseas customers, focusing on leading contract manufacturers and internationally recognized electronics brands.
• Understand customer requirements for SMT equipment, soldering equipment, and automated production processes.
• Partner with customers' technical teams and internal specialists to propose tailored equipment and production solutions.
• Support customers in equipment selection, production efficiency optimization, and cost reduction initiatives.
• Achieve assigned sales targets and business development objectives.

Key Account Management

• Build and maintain strong relationships with key accounts through regular customer visits and virtual meetings.
• Monitor customer production needs, equipment performance, and satisfaction levels.
• Coordinate with engineering, service, and operational teams to resolve installation, commissioning, maintenance, and operational issues.
• Gather customer feedback on equipment performance, capacity expansion requirements, and technology upgrades.
• Manage customer relationships throughout the equipment lifecycle, from initial purchase to replacement planning.

Account Growth & Cross-Functional Coordination

• Collaborate with production, supply chain, and after-sales teams to ensure timely delivery and service support for strategic accounts.
• Identify opportunities for repeat business arising from production expansion, upgrades, and modernization initiatives.
• Drive long-term account growth through strategic customer engagement.

Market & Distributor Development

• Develop and execute regional market expansion strategies for:
  • Wave Soldering Systems
  • Reflow Ovens
  • Selective Soldering Systems
  • Curing Ovens
  • Solder Paste Inspection (SPI) Systems
  • Automated Optical Inspection (AOI) Systems
• Identify, recruit, and manage distributor partners across overseas markets.
• Build and strengthen channel networks to support business growth.
• Represent the company at industry exhibitions, trade shows, technical seminars, and forums such as NEPCON.
• Deliver sales and channel development targets.

Regional Business Planning

• Provide market intelligence, customer insights, and competitive information to internal product and technical teams.
• Support localization initiatives and product adaptations based on market requirements.
• Contribute to annual business planning and overseas growth strategies.
• Perform additional responsibilities assigned by management to support regional development objectives.

The Successful Applicant

• Bachelor's Degree or above from a recognized institution. Candidates with relevant industry experience may be considered with a Diploma qualification.
• Minimum 3 years of sales experience.
• Experience in electronics manufacturing equipment, thermal processing equipment, SMT, soldering systems, or related industrial equipment is highly preferred.
• Familiarity with Southeast Asian markets and established industry customer networks will be an advantage.
• Strong business development, prospecting, sales, and negotiation skills.
• Proven ability to independently manage market research and customer acquisition activities.
• Fluent in both English and Mandarin (spoken and written) to support business communication with regional stakeholders and customers.
• Proficient in Microsoft Office applications and standard business tools.
• Strong customer engagement, problem-solving, and needs analysis capabilities.
• Excellent communication, stakeholder management, and execution skills.
• Self-motivated, adaptable, and eager to learn in a fast-paced environment.
• Willing to travel internationally as required for customer and distributor engagement.

What's on Offer

• Opportunity to join an expanding international business within the electronics manufacturing sector.
• Exposure to regional and global customers across Southeast Asia and beyond.
• Strong career progression opportunities in international sales and business development.
• Collaborative environment with technical, engineering, and operational teams.
• Attractive remuneration package with performance-based incentives.
• Opportunity to represent innovative manufacturing technologies at industry-leading exhibitions and events.