Our client, a growing marketing agency, is looking for a Sales & Business Development Executive to drive new business growth and expand the agency’s client portfolio. The role will focus on identifying potential clients, developing business opportunities, building strong client relationships, and converting prospects into long-term partnerships. The successful candidate will be responsible for developing new leads, understanding clients’ business and marketing needs, presenting suitable agency solutions, preparing proposals and quotations, and managing the sales process from initial contact through to client onboarding. This is a target-driven, client-facing role that requires strong communication, networking, negotiation, and relationship-building skills, with a strong focus on new client acquisition and revenue growth.
Key Responsibilities
- Identify and develop new business opportunities through proactive prospecting, networking, referrals, industry research, and market outreach.
- Develop and maintain a strong pipeline of prospective clients and follow up with leads throughout the sales cycle.
- Conduct market research to identify target industries, potential customers, market trends, and new business opportunities.
- Initiate contact with prospective clients through calls, emails, LinkedIn, networking events, exhibitions, and other business development channels.
- Build and maintain strong relationships with existing and prospective clients to understand their business needs and identify opportunities for collaboration.
- Arrange and conduct client meetings, presentations, business discussions, and follow-ups to develop potential business opportunities.
- Prepare business proposals, quotations, presentations, and other sales materials in collaboration with internal teams.
- Negotiate commercial terms and coordinate with relevant internal teams to ensure smooth onboarding of new clients.
- Monitor sales activities, lead progress, client interactions, and business development results, and provide regular updates to management.
- Represent the company at networking events, exhibitions, seminars, conferences, and other industry-related activities to expand the company’s business network.
- Monitor competitor activities, market developments, and customer trends to identify potential areas for business expansion.
- Achieve agreed sales targets, business development objectives, and revenue growth goals.
- Work closely with internal teams to ensure a smooth transition from business development and sales activities to client servicing and ongoing account management.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Communications, Human Resources, or a related field.
- Candidates with 1-2 years of experience in strategic marketing, social media branding, or business development.
- Proficient in Chinese language to communicate to Chinese stakeholders and management team.
- Good command of Malay and English (spoken & written).
- Independent, responsible, and able to work in a fast-paced environment.
- Previous experience with Chinese-invested companies or Chinese management teams will be an added advantage.