Regional Sales Enablement Lead

Bosch; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working environment

Flexible benefits allowances

Employee discounts on Bosch products

Associate Development programs @ BOSCH

Diversity and inclusivity

Job summary

Bosch Malaysia is seeking an experienced Sales Enablement professional to lead change management initiatives and tailor training across the region. You will coordinate sales training programs, ensure localization for country needs, and enable front-line teams through coaching and practical tools.

You will drive adoption of new Go to Market methodologies, develop regional playbooks and communication assets, and facilitate knowledge sharing across countries.

Qualifications

• Strong experience in sales enablement, change management, and commercial capability building.
• Proven ability to deliver and localize training for diverse audiences across countries.
• Solid understanding of sales & marketing methodologies, tools, and commercial processes.
• Skilled in creating structured enablement materials, playbooks, and communication assets.
• Excellent facilitation, coaching, and stakeholder management skills across regional and local teams.

Responsibilities

• Lead change management initiatives, including cultural adoption and mindset shift across the region.
• Coordinate and deliver sales training programs, ensuring localization and relevance for country needs.
• Enable front-line teams through tailored training, coaching sessions, and practical tool/application.
• Drive adoption of new Go to Market (GTM) methodologies, tools, and processes by supporting teams through transitions.
• Develop and maintain regional enablement materials, including playbooks, guides, and communication packages.
• Facilitate knowledge sharing sessions and best-practice exchanges across countries and sales teams.
• Monitor enablement effectiveness and collect feedback to continuously improve training formats and content.
• Work closely with functional experts to ensure alignment of training with strategic priorities.
• Support onboarding of new hires with structured enablement journeys and foundational training.

Skills

Sales enablement

Change management

Localization

Training design

Coaching

Tools

Playbooks

Job description

Bosch Malaysia is seeking an experienced Sales Enablement professional to lead change management initiatives and tailor training across the region. You will coordinate sales training programs, ensure localization for country needs, and enable front-line teams through coaching and practical tools.

You will drive adoption of new Go to Market methodologies, develop regional playbooks and communication assets, and facilitate knowledge sharing across countries.