Performance Marketing Executive (CPAS)

Dibea Malaysia Sdn. Bhd.; Johor Bahru; On-site; MYR 73,000 - 106,000; Full time

Job summary

Dibea Malaysia Sdn. Bhd. is seeking a Performance Marketing Executive to lead and optimize our performance advertising and CPAS activities across Meta, Google, TikTok, Shopee, and Lazada.

This highly data-driven role focuses on campaign performance, conversion optimization, budgeting, forecasting, and measurable business growth. You will collaborate with Marketing, E-commerce, Designers, and external platform partners to ensure campaigns align with business goals, monitor key metrics, manage

Qualifications

• Bachelor's Degree or Diploma in Marketing, Digital Marketing, E-Commerce or related field.
• 3–5 years of hands-on performance marketing and digital advertising experience.
• Proven success managing Meta Ads; Google, TikTok, Shopee and Lazada campaigns preferred.
• Strong analytical skills and ability to translate data into actionable business decisions.
• Experience with tracking pixels, UTM, and Conversion API is an advantage.
• Excellent communication and stakeholder management in fast-paced environment.

Responsibilities

• Plan, execute, optimize, and scale ads across Meta, Google, TikTok, Shopee, and Lazada.
• Manage budgets, targeting, creatives, tracking, and platform integrations.
• Monitor ROAS, ROI, CTR, CPC, CPA, CPM, CVR, AOV, and conversions.
• Analyze funnel from Reach → Click → Add to Cart → Purchase and adjust budgets.
• Collaborate with Marketing, E-commerce, Designers and partners to meet timelines.
• Implement tracking via pixels, Conversion API, and UTM links.
• Prepare weekly/monthly performance reports with insights.
• Forecast performance based on historical data and trends.
• Identify gaps and propose optimization strategies.
• Coordinate with external partners to ensure campaign deliverables.

Skills

Performance marketing

Campaign management

Data analysis

Stakeholder communication

Education

Bachelor's Degree or Diploma in Marketing

Tools

Meta Ads

Google Ads

TikTok Ads

Shopee Ads

Lazada Ads

Job description

We are looking for a Performance Marketing Executive to lead and optimize our performance advertising and CPAS (Collaborative Performance Advertising Solutions) activities & Google performance marketing across major digital and e-commerce platforms.

This role is highly data-driven and results-oriented, with a strong focus on campaign performance, conversion optimization, budget management, forecasting, and measurable business growth. The successful candidate will work closely with Marketing, E-commerce, Designers and external platform partners to ensure campaigns are aligned with business and operational objectives.

Key responsibilities:

1. Performance Advertising & CPAS Management

• Plan, execute, optimize, and scale ads performance advertising campaigns across Meta, Google, TikTok, Shopee, and Lazada.
• Manage campaign setup including budgets, targeting, creatives, tracking, and platform integrations.
• Monitor and optimize key performance metrics such as ROAS, ROI, CTR, CPC, CPA, CPM, CVR, AOV, and conversion rate.
• Analyze campaign performance and adjust budget allocation accordingly, scaling high-performing campaigns and pausing or optimizing underperforming ads.
• Support campaign planning for mega campaigns, payday sales, brand days, and other promotional periods.

2. Performance Analysis & Optimization

• Analyze the full customer conversion funnel from Reach → Click → Add to Cart → Purchase.
• Identify conversion drop-off points and recommend data-driven solutions involving creatives, audiences, pricing, promotional offers, stock availability, and platform mechanics.
• Analyze and reconcile differences between platform-reported sales and actual marketplace sales.
• Troubleshoot campaign performance issues and work with internal teams to resolve operational or technical challenges.
• Implement and manage tracking mechanisms such as pixels, Conversion APIs, and UTM links to ensure accurate data capture.

3. Reporting & Forecasting

• Prepare weekly and monthly performance reports with clear, actionable insights and recommendations.
• Forecast campaign performance based on historical data, budget allocation, and current performance trends.
• Identify and clearly explain performance gaps, such as high traffic but low conversion, and recommend appropriate optimization strategies.
• Stay updated on industry trends, platform updates, advertising developments, and performance marketing best practices.

4. Coordination & Stakeholder Management

• Collaborate closely with Marketing, E-commerce, Designers & other internal teams to ensure campaign and operational alignment.
• Coordinate with external partners (e Meta support), advertising platforms, and relevant stakeholders to ensure campaign deliverables and timelines are achieved.
• Work cross-functionally to ensure product availability, promotional mechanics, pricing, and campaign execution are aligned.

5. Additional Responsibilities

• Perform other duties and responsibilities reasonably assigned by Management in relation to the role.

Primary work location will be Johor, Malaysia.

Requirements:

• Bachelor's Degree or Diploma in Marketing, Digital Marketing, E-Commerce, Business, or a related field.
• Minimum 3–5 years of relevant experience in performance marketing, digital advertising, e-commerce, or a similar role.
• Strong hands-on experience managing Meta Ads and preferably Google, TikTok, Shopee, and Lazada advertising/CPAS campaigns.
• Strong understanding of performance marketing metrics including ROAS, ROI, CTR, CPC, CPA, CPM, CVR, AOV, and conversion rate.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable business decisions.
• Experience with campaign tracking, pixels, Conversion API, UTM parameters, and conversion tracking is an advantage.
• Good understanding of the e-commerce customer journey and marketplace sales performance.
• Strong communication and stakeholder management skills.
• Ability to work independently, manage multiple campaigns simultaneously, and perform in a fast-paced environment.
• Strong Excel/Google Sheets and reporting skills.

Household Goods & Appliances Manufacturing 11-50 employees

Dibea brand was founded in 2007 with the vision of making life better and easier.

Dibea has developed from a small company to a mature enterprise. With nearly 15 years development, Dibea has successfully built a brand delivering the idea of smart lifestyle to millions of people. Our goal is to drive innovation, serve as an industry catalyst and change the world by fueling the era of robots.

Dibea now has more than 25 patents including smart robotic vacuum cleaner.

In Dibea, we provide platforms for invention and discovery. We are committed to develop more smarter cleaning appliances to improve the quality of life and safety standards worldwide.

Dibea brand was founded in 2007 with the vision of making life better and easier.

Dibea has developed from a small company to a mature enterprise. With nearly 15 years development, Dibea has successfully built a brand delivering the idea of smart lifestyle to millions of people. Our goal is to drive innovation, serve as an industry catalyst and change the world by fueling the era of robots.

Dibea now has more than 25 patents including smart robotic vacuum cleaner.

In Dibea, we provide platforms for invention and discovery. We are committed to develop more smarter cleaning appliances to improve the quality of life and safety standards worldwide.