Performance Marketing Executive (Remote, KL)
Boxgreen is seeking a dynamic Performance Marketing Executive to elevate our paid digital marketing campaigns. As a key player in our marketing team, you’ll be responsible for the strategy, execution, and optimization of campaigns across multiple platforms, directly impacting our growth and success.
- Plan, execute, and optimize paid media campaigns across major platforms including Google Ads, Meta Ads (Facebook/Instagram), TikTok, LinkedIn, and marketplaces like Shopee and Lazada.
- Monitor and analyze campaign performance using analytics tools, generating actionable insights to drive growth and achieve KPIs (e.g., ROAS, CPA).
- Conduct A/B testing and ongoing performance experiments to improve ad creative, targeting, and bidding strategies.
- Prepare and present regular performance reports (weekly, monthly, post-campaign) detailing key metrics, insights, and recommendations.
- Automate reports and operational tasks using tools like Google Sheets for efficiency.
- Work closely with partners and account managers (e.g., Google, Meta, Shopee) to leverage best practices and platform updates.
- Stay updated on digital marketing trends, competitor activity, and emerging platforms.
- Support organic and paid integration efforts, collaborating with marketingand Operation teams as relevant
Requirements
- 2-3 years of hands‑on experience in performance marketing, with a strong focus on paid search, social media, and/or marketplace advertising
- Proven success in launching, managing, and optimizing campaigns across Google Ads (Search, Display), Meta, TikTok, and Shopee Ads
- A sharp analytical mindset you love testing hypotheses, learning fast, and making data‑driven decisions
- Proficient with tools like Google Analytics, and bonus if you’re familiar with SQL or Omniture
- A detail‑oriented problem solver who thrives in a fast‑paced, performance‑driven environment
- A strong communicator who can distill complex data into clear, actionable insights
- Based near Kuala Lumpur or able to attend monthly onsite meetings in the KL area
- Chance to work with one of the fastest growing food startups based in Singapore
- Competitive salary and benefits
- Be part of something good, from our nonprofit work to sustainability initiatives
- Great working environment (Awarded 2022 Asia Best Workplaces Award)