Performance Marketing Executive

The Branding People; Kuala Lumpur; On-site; MYR 50,220 - 100,440; Full time

Benefits offered by this job

Remote flexibility

Career growth

Competitive salary

Health & Wellness

Collaborative team

Job summary

The Branding People is seeking a Performance Marketing Executive to scale client brands across Southeast Asia. You’ll ideate, launch, and optimize paid campaigns while researching trends and competitors.

Collaborate with video editors to craft high-converting creatives and write compelling ad copy and briefs. You’ll analyze data to drive growth and stay ahead of platform changes in a fast-paced agency setting.

Qualifications

• 1–3 years of experience in Performance Marketing, Media Buying, Digital Marketing, Growth Marketing, or related fields.
• Experience running campaigns on Meta Ads and/or TikTok Ads.
• Strong English and Mandarin communication skills.
• A portfolio showcasing ad copies, creative concepts, marketing campaigns, or content work.

Responsibilities

• Launch, manage, and optimize paid advertising campaigns across digital platforms.
• Monitor campaign performance and make data-driven recommendations.
• Develop and test 5–10 new creative angles, hooks, and marketing concepts weekly.
• Conduct market research, trend analysis, and competitor research to identify opportunities.
• Collaborate with Video Editors and Creative Teams to develop high-converting ad creatives.
• Write ad angles, video scripts, ad copies, briefs, and campaign messaging.
• Analyze campaign metrics and prepare reports on performance and insights.
• Monitor KPIs like CPA, CPR, CTR, CPC, and ROAS and suggest optimizations.
• Test new concepts and audiences to drive improvement.
• Stay updated on digital marketing trends and AI-powered strategies.
• Utilize AI tools for ideation, scripting, research, and creative development.

Skills

Performance Marketing

Media Buying

Digital Marketing

Growth Marketing

English

Mandarin

Analytics

Copywriting

Creative Ideation

Tools

Meta Ads Manager

TikTok Ads

AI tools (ChatGPT/Claude/Gemini)

Job description

We're looking for a creative and data-driven Performance Marketing Executive to help scale our clients' brands across Southeast Asia through high-performing digital campaigns.

This role is ideal for someone who enjoys combining creativity with performance. You'll be involved in ad ideation, campaign execution, competitor research, creative testing, and performance optimization. Beyond campaign management, you'll play a key role in developing winning hooks, ad angles, and creative concepts that drive results. If you're passionate about consumer psychology, content trends, AI-powered marketing, and data-driven growth, we'd love to meet you.

What You'll Be Crafting

• Launch, manage, and optimize paid advertising campaigns across digital platforms.
• Monitor campaign performance and make data-driven recommendations to improve results.
• Develop and test 5–10 new creative angles, hooks, and marketing concepts weekly to improve campaign performance.
• Conduct market research, trend analysis, competitor research, and ad monitoring to identify opportunities and winning strategies.
• Collaborate with Video Editors and Creative Teams to develop high-converting ad creatives.
• Write ad angles, video scripts, ad copies, creative briefs, and campaign messaging.
• Analyze campaign metrics and prepare reports on performance, trends, and key insights.
• Monitor key performance metrics such as CPA, CPR, CTR, CPC, and ROAS, and recommend optimization strategies based on data insights.
• Test new creative concepts, audience segments, and campaign strategies to drive continuous improvement.
• Stay updated on digital marketing trends, platform updates, consumer behavior, and emerging advertising strategies.
• Utilize AI tools such as ChatGPT, Claude, Gemini, or similar platforms for ideation, research, copywriting, scripting, and creative development.

Your Superpowers

• 1–3 years of experience in Performance Marketing, Media Buying, Digital Marketing, Growth Marketing, or related fields.
• Experience running campaigns on Meta Ads and/or TikTok Ads.
• Background in digital marketing agencies, e-commerce, or performance-driven industries is preferred.
• Strong understanding of Meta Ads Manager and key advertising metrics such as CPA, CPR, CTR, CPC, and ROAS.
• Demonstrated experience in content ideation, copywriting, hook creation, and creative strategy.
• A portfolio showcasing ad copies, creative concepts, marketing campaigns, content work, or creative projects will be highly preferred.
• Familiarity with AI tools for ideation, scripting, research, and creative development.
• Strong analytical skills with the ability to identify trends, patterns, and optimization opportunities from campaign data.
• Detail-oriented with a strong curiosity for understanding why advertisements succeed or fail.
• Comfortable working in a fast-paced, performance-driven environment.
• Strong written and verbal communication skills in English and Mandarin.
• Self-driven, proactive, and eager to learn new marketing strategies, platforms, and technologies.

What You'll Get Here

• Freedom to Work from Anywhere Remote flexibility that empowers deep work and creative flow.
• Upskilling That Actually Changes You Workshops, coaching, and exposure to brands across SEA with real learning and real growth.
• Lucrative Pay That Reflects Value Competitive salary packages designed to reward excellence, not just attendance.
• Health & Wellness Support Benefits that keep your mind sharp and your energy sustainable.
• People Who Want You to Win A driven team that collaborates, questions, builds - and celebrates progress.
• Plus More - Because We're Still Growing We refine, improve, and innovate constantly. You grow as we grow.