Senior Executive, Performance Marketing

Carsome Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

CARSOME is seeking a commercially sharp Performance Marketing Executive who blends business intelligence with rapid, AI-powered ad execution. The role focuses on aligning campaigns with inventory trends, driving test-drive bookings and leads, and leveraging generative AI tools across Meta, TikTok, and Google Ads.

You will monitor market trends, counter competitor campaigns, and optimize CAC while scaling creative assets.

Qualifications

• 2-3 years of experience in performance marketing, growth, or digital media strategy.
• Strong business and commercial acumen—ability to think like a merchandiser and connect stock availability to ad messaging.
• Active hands-on experience with Generative AI marketing tools.
• Solid experience managing accounts on Meta Ads Manager, TikTok Ads Manager, and Google Ads.

Responsibilities

• Monitor real-time inventory and market trends to deploy performance campaigns quickly.
• Rapidly deploy campaigns to capture demand and counter competitors.
• Align ad spend with key metrics: test-drive bookings, inspection leads, inventory velocity, margins.
• Collaborate with the performance team to drive acquisition across Meta, TikTok and Google Ads.
• Utilize AI creative systems to generate and test high-performing creatives at velocity.

Skills

Performance marketing

Business intelligence

AI marketing tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Analytical mindset

Competitive analysis

Tools

Generative AI tools

AI copywriting tools

Job description

CARSOME is seeking a commercially sharp Performance Marketing Executive who combines strong business intelligence with rapid, AI-powered ad execution. Secondhand car marketplaces move fast—inventory turns over daily, certain makes and models trend overnight, and competitor moves require immediate counter-strategies.

Unlike traditional ad operators focused only on campaign settings, this role requires strong business acumen to connect inventory trends (e.g., fast-selling SUV models, fresh trade-in arrivals, high-margin stock) directly with performance ad campaigns. Working alongside the performance marketing team, you will leverage modern AI creative platforms to build, test, and scale creative assets at velocity across Meta, Google, TikTok, and Instagram.

Your Day-to-Day

Business Intelligence & Market Alignment:

Monitor real-time inventory and market trends (e.g., fast-moving car models, high-demand price brackets, regional inventory spikes) and rapidly deploy performance campaigns to capture demand.

Keep close tabs on competitor campaigns, trade-in valuations, and market promotions to identify immediate counter-campaign opportunities.

Align performance spending with core business metrics—focusing on test-drive bookings, inspection leads, inventory velocity, and acquisition margins rather than surface-level ad metrics.

Collaborate with the performance team to drive acquisition across Meta (Facebook & Instagram), TikTok, and Google Ads.

Utilize AI creative systems (e.g., generative AI tools for visual generation, copywriting, and video variations) to rapidly generate, adapt, and deploy high-performing ad creatives.

Run multi-variate creative testing at scale to optimize Customer Acquisition Cost (CAC) and lead quality for both buyer and seller pipelines.

Your Know-How

2-3 years of experience in performance marketing, growth, or digital media strategy (experience in automotive, classifieds, or high-velocity e-commerce is highly advantageous).

Strong business and commercial acumen—ability to think like a merchandiser and connect stock availability to ad messaging.

Active hands-on experience or strong fluency with Generative AI marketing tools. Access will be provided to our proprietary tool.

Solid experience managing accounts on Meta Ads Manager, TikTok Ads Manager, and Google Ads.

Analytical mindset comfortable with synthesizing inventory data, competitor analysis, and campaign metrics into clear growth strategies.

CARSOME is Southeast Asia’s largest integrated car e-commerce platform. With operations across Malaysia, Indonesia, Thailand and Singapore, CARSOME aims to digitize the region’s used car industry by reshaping and elevating the car buying and selling experience.

The company provides end-to-end solutions to consumers and used car dealers, from car inspection to ownership transfer to financing, promising a service that is trusted, convenient and efficient. CARSOME currently transacts around 100,000 cars annually and has more than 2,000 employees across all its offices.

For more information, please visit www.carsome.my