E-commerce & Performance Marketing Specialist

Creations Un Limited; Kampung Malaysia Raya; Hybrid; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Flexible remote or office-based

Job summary

Creations Un Limited, a Hong Kong-based product development company with a Malaysia office, is expanding its in-house marketing team and seeks an E-commerce & Performance Marketing Specialist to grow our international Shopify business.

You will independently plan, launch and optimize Meta Ads and Google Ads campaigns across global markets, test creative concepts, analyze performance and work with the Hong Kong team to drive online sales.

Qualifications

• 2–4 years of experience in digital marketing or related field.
• Hands-on experience creating, managing and optimizing Meta Ads and Google Ads campaigns.
• Experience planning and analyzing A/B tests.
• Strong understanding of ROAS, CPA, CPL, CTR, CPC and conversions.

Responsibilities

• Plan, launch and optimize Meta Ads and Google Ads campaigns across global markets.
• Test creatives, copy and landing pages; manage budgets and bidding.
• Analyze performance, report findings, and recommend actions to HK team.
• Support Shopify store growth and international marketing initiatives.

Skills

Meta Ads

Google Ads

AB testing

Performance marketing

Bilingual English/Chinese

Independent worker

Tools

Canva

CapCut

Photoshop

AI tools

Shopify

Job description

E-commerce & Performance Marketing Specialist

Flexible remote or office-based working arrangement

Manage Meta Ads and Google Ads for international markets (MUST)

Work across campaign strategy, creative testing, A/B testing and Shopify growth

Use AI tools and basic creative editing to support campaign performance

Collaborate directly with our Hong Kong team and decision-makers

Freedom to propose, execute and test your own marketing ideas

Take Your Marketing Ideas to Global Markets

Do you have hands-on experience with Meta Ads and Google Ads, but want to do more than simply launch campaigns?

Would you like to see how your decisions-from advertising strategy and creative testing to Shopify optimization-directly influence online sales?

Creations Un Limited is looking for an E-commerce & Performance Marketing Specialist with a balance of creative thinking and analytical ability to help grow our international e-commerce business.

This is not a role that only involves publishing social media posts or coordinating with advertising agencies. You will be directly involved in paid advertising, creative testing, A/B testing, website optimization and performance analysis.

About Us

Creations Un Limited is a Hong Kong-based product development company with a registered office in Malaysia.

We develop innovative consumer electronics and portable technology accessories, selling our products to customers across Asia, Europe, North America and Australia through our Shopify e-commerce store.

As our international e-commerce business continues to grow, we are expanding our in-house marketing team and looking for a proactive, creative and independent marketer to grow with us.

What You’ll Do

Paid Advertising and Performance Optimization

Independently plan, launch, manage and optimize Meta Ads and Google Ads campaigns.

Manage campaigns across Facebook, Instagram, Google Search, Google Shopping, Google Display and YouTube.

Research and test TikTok Ads or other relevant paid advertising channels when appropriate.

Manage campaign objectives, audiences, keywords, placements, bidding strategies and budgets.

Monitor ROAS, CPA, CPL, CTR, CPC, conversion rates and sales performance.

Adjust campaign strategies, creatives and budget allocation based on data.

Prepare regular performance reports with clear findings, challenges and recommendations for the Hong Kong team.

A/B Testing and Creative Development

Plan and execute structured A/B tests.

Test different images, videos, copy, headlines, audiences, product messages and landing pages.

Analyze test results, identify winning combinations and scale successful campaigns.

Develop advertising concepts, campaign messages and creative directions.

Create, adapt and edit advertising images and short videos using Canva, CapCut, Photoshop or AI tools.

Write clear and engaging English advertising copy, product content and social media captions.

Improve future creatives based on actual campaign performance.

E-commerce and Market Growth

Help increase Shopify traffic, conversion rates and online sales.

Review product pages, landing pages and the customer journey, and recommend improvements.

Research international markets, competitors, customer behaviour and new campaign opportunities.

Support the planning of seasonal promotions, product campaigns and social media content.

Provide marketing support for both B2C and B2B opportunities when required.

Collaborate with internal team members, designers, freelancers and advertising platforms to ensure campaigns run smoothly.

What We’re Looking For

Two to four years of experience in digital marketing, performance marketing, e-commerce or a related field.

Proven hands-on experience creating, managing and optimizing both Meta Ads and Google Ads campaigns.

Meta Ads and Google Ads experience are both essential requirements for this role.

Experience planning, executing and analyzing A/B tests.

A good understanding of ROAS, CPA, CPL, CTR, CPC, conversion rates and other performance metrics.

Ability to create and edit basic images and short videos using Canva, CapCut, Photoshop or similar tools.

Strong marketing sense, creative thinking and an eye for effective product presentation.

Proactive, responsible and able to work independently.

Ability to identify problems, recommend solutions and communicate results clearly.

Good organization and time-management skills.

Willingness to use AI tools to improve content, advertising creatives, research and campaign ideas.

Language Requirements

Strong written and spoken English and Chinese are required. (MUST)

The successful candidate must be able to communicate and prepare marketing content in both languages.

The ability to communicate in Cantonese is an advantage.

Additional Advantages

Experience in any of the following areas would be beneficial:

Shopify or other e-commerce platforms

Google Analytics, Meta Pixel and conversion tracking

Google Shopping and Merchant Center

TikTok Ads

Conversion Rate Optimization (CRO)

Landing page and product page optimization

B2C, DTC or international e-commerce

Consumer electronics, technology accessories or lifestyle products

Basic short-form video editing

AI-assisted content and image creation

B2B marketing or corporate customer acquisition

You do not need to meet every preferred qualification. If you have strong hands-on Meta Ads and Google Ads experience, understand A/B testing, and are interested in e-commerce and creative content, we would still be happy to hear from you.

What We Offer

The flexibility to work remotely or from our Malaysia office.

The opportunity to market innovative consumer electronics to global audiences.

Direct exposure to advertising budgets, Shopify data and international sales results.

The freedom to propose, execute and test new marketing ideas.

Experience working across Asia, Europe, North America and Australia.

Direct collaboration with our Hong Kong team and decision-makers.

Opportunities to grow with our company and developing in-house marketing team.