Marketing Creative Lead

Ambition; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Shape Brands seeks a senior creative leader to define brand standards across digital channels, based in Malaysia. You will mentor a multidisciplinary team and build a scalable, on-brand creative system that moves quickly.

You will set visuals, video, and copy guidelines, create scalable production workflows, review outputs for quality, and partner with marketing to translate briefs into actionable plans with clear timelines.

Qualifications

• 7–10 years in agency/brand environments
• 2–3 years leading a creative team
• Portfolio showing integrated direction across visuals, video, and copy

Responsibilities

• Defining visual, video, and copy standards and translating them into brand guidelines
• Building scalable production workflows, templates, and quality checkpoints
• Reviewing and approving day-to-day output to ensure assets are on-brand and platform-ready
• Coaching designers, video editors, and copywriters through structured critiques
• Partnering with marketing to convert briefs into actionable creative plans with clear timelines

Skills

Brand leadership

Creative direction

Multi-channel campaigns

AI in creative workflows

Team mentoring

Adobe Creative Suite

Figma

Tools

Adobe Creative Suite

Figma

Job description

Shape Brands. Lead Creatives. Build What's Next in Digital Payments.

Are you a creative leader who thrives at the intersection of craft, strategy, and speed? If you have agency roots, a sharp eye across design, video, and copy, and a genuine curiosity for what AI can unlock in creative work, this role was built for you.

Why Apply?

This is a rare opportunity to define creative standards and build a scalable creative system from the ground up at a high-growth regional fintech. You will lead a multidisciplinary team, shape a recognisable brand identity across Southeast Asia, and have the autonomy to install the tools, workflows, and culture that make great work possible at pace.

The Role

• Defining visual, video, and copy standards and translating them into clear brand and tone-of-voice guidelines
• Building scalable production workflows, templates, and quality checkpoints suited to high-volume, multi-channel delivery
• Reviewing and approving day-to-day output to ensure assets are on-brand and platform-ready
• Coaching designers, video editors, and copywriters through structured critiques and working sessions
• Partnering with marketing to convert briefs into actionable creative plans with clear timelines

What We Are Looking For

• 7 to 10 years of experience in agency and brand environments, with at least 2 to 3 years leading a creative team
• Agency background is required; experience with award-winning teams is an advantage
• Strong portfolio demonstrating integrated creative direction across visual design, video, and copywriting
• Solid grasp of digital platforms including Meta, TikTok, YouTube, and CRM
• Practical experience integrating AI tools into creative workflows, with a genuine interest in pushing this further
• Proficiency in Adobe Creative Suite, Figma, or equivalent tools

Open to Malaysian citizens.