Art Director

Sunrise & Company Pte Ltd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Sunrise Group in Kuala Lumpur is seeking an Art Director to lead visual execution across our brands and markets in Asia. You’ll shape brand visuals across product photography, e-commerce, catalogues, retail, packaging, and social, working with senior leadership and a small in-house team plus external partners.

The role is based in Kuala Lumpur with regional travel, autonomy to build a creative function, and collaboration with country teams to localise while preserving consistency.

Qualifications

• 8–12 years of experience in design or art direction on brands with retail/e-commerce presence.
• Portfolio showing typography, layout, photography direction, and visual systems.
• Direct experience art-directing photoshoots end-to-end.
• Background in sportswear, fashion, retail, FMCG, or consumer e-commerce.
• Proficient in Adobe Creative Suite and Figma; knowledge of After Effects.
• Strong project management and ability to lead with clear input from leadership.
• Fluent English; cultural fluency in Asia is a plus.
• Experience integrating AI tools into design workflows is a plus.

Responsibilities

• Lead visual identity and brand guideline development across our portfolio.
• Art-direct product, lifestyle, and campaign photography with casting input.
• Develop visuals for hero launches, seasonal campaigns, and retail moments.
• Own visual execution of catalogues, lookbooks, and printed collateral.
• Direct e-commerce creative across websites and marketplaces.
• Develop in-store, POSM, and retail visual systems.
• Oversee packaging design and launch assets with brand/product teams.
• Direct video and motion content for social, e-commerce, and retail screens.
• Manage in-house design team and network of freelancers/agencies.
• Collaborate with country marketing teams to localise while preserving brand.

Skills

Brand identity

Typography

Photography direction

Layout

Retouching

Adobe Creative Suite

Figma

After Effects

Project management

Leadership

English fluency

Tools

Photoshop

Illustrator

InDesign

Lightroom

Capture One

Figma

After Effects

Job description

Sunrise Group is the long-term distributor of Yonex and other leading sports brands across Southeast Asia. We’re looking for an Art Director to lead visual execution across our brands and markets throughout Asia such as Singapore, Malaysia, Indonesia, Vietnam and others.

You’ll shape how our brands show up across product photography, e-commerce, catalogues, retail, packaging, and social. You’ll work directly with senior leadership and you’ll lead a small in-house design team plus a network of external creative partners across the region.

The role is based in Kuala Lumpur and offers regional travel, a meaningful budget, and the autonomy to build a creative function from the ground up.

Responsibilities

• Lead visual identity and brand guideline development across our brand portfolio
• Art-direct all product, lifestyle, and campaign photography — including casting input, location scouting, on-set direction, and post-production oversight
• Develop key visuals and creative concepts for hero product launches, seasonal campaigns, and major retail moments
• Own the visual execution of catalogues, lookbooks, and all printed collateral
• Direct e-commerce creative across our websites and marketplaces (Shopee, Lazada, Tokopedia, TikTok Shop) — banners, product imagery, landing pages, livestream visuals
• Develop in-store, POSM, and retail visual systems for both flagship spaces and partner stores
• Oversee packaging design and product launch assets in partnership with brand and product teams
• Direct video and motion content for social, e-commerce, and retail screens
• Manage and develop the in-house design team (initially 1–2 designers) and a network of freelancers and external agencies
• Partner with country marketing teams across Asia to localise creative without breaking brand consistency
• Build and maintain a structured brand asset library accessible across markets

Requirements

• 8–12 years of experience in design or art direction roles, including agency and/or in-house experience on brands with significant retail or e-commerce presence
• A portfolio that demonstrates strong typography, layout, photography direction, retouching standards, and visual systems thinking — across a consistent volume of work, not just one or two hero pieces
• Direct experience art-directing photoshoots end-to-end: brief, casting input, on-set direction, retouching brief and review
• Background in sportswear, fashion, retail, FMCG, or consumer e-commerce
• Hands-on proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
• Working knowledge of After Effects (or comfort directing motion designers); familiarity with Lightroom or Capture One for photo workflows
• Strong project management instincts — able to run multiple campaigns, shoots, and deliverables in parallel without dropping quality
• Comfortable working with leadership that sets creative direction and gives clear input, and with the autonomy to translate that into execution at pace
• Fluent written and spoken English; cultural fluency in two or more of MY, ID, VN, SG is a plus
• Experience integrating AI tools (Midjourney, Firefly, Runway) into design and production workflows is a plus

Based in or willing to relocate to Kuala Lumpur