Creative Specialist (Contract - MY)

TSL Media Group; Kuala Lumpur; On-site; MYR 78,120 - 111,600; Full time

Job summary

TSL Malaysia is seeking a Creative Specialist to own the creative strategy and production for the Malaysia office in Mid Valley, Kuala Lumpur. As a senior individual contributor, you will work with the Creative Manager to shape direction, raise production quality, and guide junior producers.

You will lead large-scale productions, drive cross-functional campaigns, and continuously optimise content across platforms, with a focus on storytelling, pacing, and results.

Qualifications

• Bachelor's degree in Mass Communication or related field.
• 4–6 years of digital creative creation or video production experience.
• Ability to independently lead end-to-end production from ideation to publishing.
• Strong storytelling, scriptwriting, videography and editing skills (Adobe Premiere Pro/Final Cut Pro).
• Solid understanding of social media, audience behaviour, content strategy, and analytics.
• Excellent command of English, both written and spoken.
• Ability to manage multiple projects and guide junior creators.

Responsibilities

• Lead end-to-end production of high-quality video content, including pre-production, on-site filming, and post-production.
• Develop and pitch creative concepts aligned with the brand strategy.
• Review and ensure content meets brand, editorial, and production standards.
• Identify trends and opportunities to grow audience engagement across platforms.
• Create platform-specific content strategies for TikTok, Instagram, and others.
• Analyse performance data and translate insights into actionable improvements.
• Provide mentorship and guidance to junior producers and content creators.

Skills

Storytelling

Scriptwriting

Videography

Video editing

Analytics

Leadership

Mentorship

Cross-functional collaboration

Education

Bachelor's Degree in Mass Communication

Tools

Adobe Premiere Pro

Final Cut Pro

Job description

This position will be based in our Malaysia office located in Mid Valley, Kuala Lumpur.

We're looking for a highly creative and strategic Creative Specialist to join our TSL Malaysia team. Beyond creating compelling, high-quality creative, you'll take ownership of creative strategy, identify opportunities to grow audience engagement, and drive creative performance across platforms.

As a senior individual contributor, you'll work closely with the Creative Manager to shape creative direction, uphold creative excellence, and provide guidance to junior producers. You'll also lead larger-scale productions and cross‑functional projects while continuously improving our creative quality and production processes.

What you will do:

Creative Creation & Production

• Lead the end-to-end production of high-quality video content, including pre-production planning, on-site filming, and post-production editing.
• Take ownership of scriptwriting, directing, cinematography, and editing with strong storytelling, pacing, and attention to detail.
• Ideate, pitch, and develop creative content concepts that are timely, engaging, and aligned with TSL Malaysia's creative strategy.
• Ensure all content meets brand, editorial, and production quality standards before publishing.
• Identify emerging trends, audience interests, and content opportunities to drive audience growth and engagement.
• Develop platform‑specific content strategies across TikTok, Instagram and other relevant platforms.
• Analyse content performance using platform analytics and translate insights into actionable recommendations.
• Continuously optimise content formats, publishing strategies, and storytelling approaches based on audience behaviour and platform updates.

Creative Leadership & Quality Control

• Review scripts, storyboards, edits, and creative concepts to ensure consistency and creative excellence.
• Provide constructive feedback and mentorship to junior content creators, supporting their professional development.
• Act as a creative subject matter expert by sharing best practices, industry trends, and innovative content ideas with the team.
• Maintain high editorial standards while encouraging experimentation and continuous improvement.

Project & Stakeholder Management

• Lead assigned content projects from planning through execution, ensuring timely delivery and quality outcomes.
• Work closely with the Creative Manager to plan creative calendars, production schedules, and resource allocation.
• Collaborate with internal stakeholders, including Brand Partnerships, Marketing, and Commercial teams, to deliver integrated content campaigns.
• Manage multiple projects simultaneously while balancing priorities and deadlines.

Process Improvement & Innovation

• Identify opportunities to improve production workflows, operational efficiency, and content quality.
• Stay up to date with digital trends, platform algorithm changes, AI tools, and emerging content formats.
• Recommend and implement new ideas, tools, and processes to enhance content production and audience engagement.
• Contribute to the long‑term growth and creative direction of TSL Malaysia's content ecosystem.

The successful candidate should have:

• Bachelor's Degree in Mass Communication, Media Studies, Journalism, Marketing, or a related field.
• At least 4–6 years of experience in digital creative creation, video production, or a similar creative role.
• Proven ability to independently lead end-to-end creative production, from ideation to publishing.
• Strong storytelling, scriptwriting, videography, and video editing skills (e.g. Adobe Premiere Pro, Final Cut Pro).
• Strong understanding of social media platforms, audience behaviour, content strategy, and performance analytics.
• Excellent command of English, both written and spoken.
• Ability to manage multiple projects, work collaboratively across teams, and provide guidance to junior creative creators.
• Proactive, creative, and passionate about digital trends and creative innovation.

Nice to have

• Experience in graphic design, motion graphics, AI-powered creative tools, or branded creative production.