Creative Designer — Digital Ads & Copywriting

KAPAS LIVING SDN. BHD.; Kuala Lumpur; On-site; MYR 36,000 - 54,000; Full time

Job summary

KAPAS LIVING SDN. BHD. seeks a Creative Designer to craft digital ads and write persuasive copy. You will bridge design and copy, turning ideas into assets that stop thumbs and drive action across Meta, TikTok, Shopee, Lazada, Google, emails and websites.

You will balance strong visual design with commercial objectives, contribute ideas independently, and collaborate with marketing to hit campaign goals while maintaining a cohesive brand identity.

Qualifications

• Portfolio showing digital ads or marketing creatives.
• 2+ years in graphic design, digital advertising, or related role.
• Strong advertising fundamentals: hooks, pain points, benefits, social proof, CTAs.
• Good copywriting: clear, persuasive headlines and captions.

Responsibilities

• Develop creative concepts and advertising angles for products and campaigns.
• Design static ads, carousels, banners, promo graphics, website visuals.
• Write headlines, captions, hooks, CTAs, and short-form copy.
• Turn pain points, benefits, reviews into persuasive ads.
• Create multiple ad versions for testing with different hooks and layouts.
• Collaborate with marketing to align campaign objectives and audiences.
• Review ad performance and iterate on future creatives.
• Research competitors, trends, and successful formats.
• Adapt assets for Meta, TikTok, Shopee, Lazada, Google, email, sites.

Skills

Creative thinking

Advertising copy

Graphic design

Branding & layout

Independent work

Feedback and iteration

Social media formats

Platform familiarity

Attention to detail

Tools

Adobe Photoshop

Illustrator

Canva

Figma

Job description

Creative Designer - Digital Ads & Copywriting

We are looking for a creative, commercially minded designer who understands how to make digital advertisements that capture attention and drive customers to take action. This is not a role where you will only receive instructions and turn them into designs. We want someone who can contribute ideas, identify strong advertising angles, write compelling copy, and turn those ideas into effective creative assets. You should have a strong visual eye, understand what makes people stop scrolling, and be able to balance good design with clear commercial objectives. The ideal candidate is part graphic designer, part copywriter, and part creative strategist.

Key responsibilities

Develop creative concepts and advertising angles for products and campaigns

Design static ads, carousels, banners, promotional graphics, website visuals, and other digital marketing materials

Write headlines, captions, hooks, calls to action, and short-form advertising copy

Turn customer pain points, product benefits, reviews, and promotions into persuasive advertisements

Create multiple versions of an advertisement for testing, including different hooks, headlines, layouts, and messages

Work closely with the marketing team to understand campaign objectives and target audiences

Review the performance of past advertisements and use the findings to improve future creatives

Research competitor advertisements, current creative trends, and successful content formats

Adapt creative assets for platforms such as Meta, TikTok, Shopee, Lazada, Google, email, and website

Maintain a consistent brand identity while continuing to explore new ideas and creative directions

About you

At least 2 years of experience in graphic design, digital advertising, e-commerce, social media, or a related creative role

A portfolio showing digital advertisements or marketing creatives

Strong understanding of advertising fundamentals, including hooks, customer pain points, product benefits, social proof, offers, and calls to action

Good copywriting skills and the ability to write clear, persuasive headlines and captions

A strong eye for layout, typography, visual hierarchy, colour, and branding

Able to think independently and suggest ideas instead of waiting for detailed instructions

Comfortable receiving feedback, testing different approaches, and improving work based on results

Proficient in relevant design software such as Adobe Photoshop, Illustrator, Canva, Figma, or similar tools

Good understanding of social media formats and digital advertising requirements

Organised, responsible, and able to work within deadlines