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Creative Designer — Digital Ads & Copywriting
We are looking for a creative, commercially minded designer who understands how to make digital advertisements that capture attention and drive customers to take action. This is not a role where you will only receive instructions and turn them into designs. We want someone who can contribute ideas, identify strong advertising angles, write compelling copy, and turn those ideas into effective creative assets. You should have a strong visual eye, understand what makes people stop scrolling, and be able to balance good design with clear commercial objectives. The ideal candidate is part graphic designer, part copywriter, and part creative strategist.
Key responsibilities
- Develop creative concepts and advertising angles for products and campaigns
- Design static ads, carousels, banners, promotional graphics, website visuals, and other digital marketing materials
- Write headlines, captions, hooks, calls to action, and short-form advertising copy
- Turn customer pain points, product benefits, reviews, and promotions into persuasive advertisements
- Create multiple versions of an advertisement for testing, including different hooks, headlines, layouts, and messages
- Work closely with the marketing team to understand campaign objectives and target audiences
- Review the performance of past advertisements and use the findings to improve future creatives
- Research competitor advertisements, current creative trends, and successful content formats
- Adapt creative assets for platforms such as Meta, TikTok, Shopee, Lazada, Google, email, and website
- Maintain a consistent brand identity while continuing to explore new ideas and creative directions
About you
- At least 2 years of experience in graphic design, digital advertising, e-commerce, social media, or a related creative role
- A portfolio showing digital advertisements or marketing creatives
- Strong understanding of advertising fundamentals, including hooks, customer pain points, product benefits, social proof, offers, and calls to action
- Good copywriting skills and the ability to write clear, persuasive headlines and captions
- A strong eye for layout, typography, visual hierarchy, colour, and branding
- Able to think independently and suggest ideas instead of waiting for detailed instructions
- Comfortable receiving feedback, testing different approaches, and improving work based on results
- Proficient in relevant design software such as Adobe Photoshop, Illustrator, Canva, Figma, or similar tools
- Good understanding of social media formats and digital advertising requirements
- Organised, responsible, and able to work within deadlines