Mandarin-Speaking Marketing Manager, Property Development

Nexpipo; Kuala Lumpur; On-site; MYR 152,000 - 182,000; Full time

Benefits offered by this job

Performance bonus

Sales incentives

EPF

SOCSO

EIS

Medical and insurance coverage

Career growth

Job summary

Nexpipo seeks a strategic Marketing Manager (Property Development) in Kuala Lumpur to lead branding for residential and commercial projects. You will drive launches, lead generation, and sales conversion while coordinating with sales, project, and management teams.

The role requires strong digital and traditional marketing expertise, Mandarin-English fluency, and a track record of successful project campaigns. A weekend/holiday work rhythm may apply during launches.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Business, Real Estate or a related field.
• 5–8 years of marketing experience, including at least 3 years in property development and 2 years in a managerial role.
• Proven track record of successful project launches and sales campaigns.
• Strong in both digital and traditional marketing, with solid analytical and budgeting skills.
• Languages: English and Mandarin (must), Bahasa Malaysia is an advantage.

Responsibilities

• Build and run the annual marketing plan and project marketing strategies, from pre‑launch and launch through to post‑launch and sell‑out.
• Study market trends, competitor projects, pricing and buyer profiles to shape product positioning, unit mix and pricing.
• Plan, manage and track marketing budgets for each project, with clear return on investment.
• Lead campaign development across digital, print, outdoor, radio and events, for both English‑ and Mandarin‑speaking audiences.
• Oversee marketing collateral and digital presence including websites, landing pages and social media.
• Drive lead generation, CRM tracking and lead‑to‑sale conversion, and report on cost per lead, conversion rates and campaign performance.
• Work with the sales team on launch events, roadshows, open days, VIP previews and property expos.
• Manage partnerships with real estate negotiators, agencies, banks and channel partners.

Skills

Leadership

Budgeting

Analytics

Campaign management

Team leadership

Communication

Negotiation

Education

Bachelor’s degree in Marketing, Mass Communication, Business, Real Estate or related field

Tools

Meta Ads

Google Ads

TikTok Ads

WeChat

Job description

Nexpipo seeks a strategic Marketing Manager (Property Development) in Kuala Lumpur to lead branding for residential and commercial projects. You will drive launches, lead generation, and sales conversion while coordinating with sales, project, and management teams.

The role requires strong digital and traditional marketing expertise, Mandarin-English fluency, and a track record of successful project campaigns. A weekend/holiday work rhythm may apply during launches.