Mandarin-Speaking Brand & Growth Marketing Manager

Nexpipo; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Nexpipo in Kuala Lumpur is seeking a Marketing Manager to lead brand development and drive growth across local and regional markets. You will shape brand positioning, manage campaigns, and oversee digital and offline activities to boost customer engagement.

The ideal candidate has 5–8 years in marketing, strong leadership, and a track record of delivering measurable ROI in F&B or retail sectors. Travel flexibility is required.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5–8 years of relevant marketing experience, preferably within the F&B, retail, or consumer-facing industries.
• Proven experience in brand management, marketing strategy, and integrated campaign execution.
• Strong understanding of digital marketing, social media platforms, and consumer engagement strategies.
• Experience managing marketing budgets, campaign performance, and ROI.
• Previous experience leading and managing a marketing team.
• Strong analytical, strategic thinking, communication, and leadership skills.
• Creative, proactive, and commercially minded, with the ability to translate marketing strategies into measurable business results.
• Willingness to travel when required to support local and regional marketing initiatives.

Responsibilities

• Develop and implement comprehensive brand strategies to strengthen brand positioning and market presence.
• Ensure consistent brand identity, messaging, and customer experience across all marketing channels.
• Identify market trends, consumer preferences, and competitor activities to enhance brand competitiveness.
• Lead brand development initiatives and explore opportunities to expand brand awareness locally and regionally.
• Plan, develop, and execute integrated marketing campaigns across online and offline platforms.
• Lead promotional activities, product launches, seasonal campaigns, and brand activations.
• Develop marketing initiatives to drive customer acquisition, retention, and sales growth.
• Monitor campaign performance and optimise marketing strategies based on results and market feedback.
• Oversee digital marketing activities, including social media, online advertising, content marketing, and digital campaigns.
• Manage social media presence across relevant platforms to increase brand engagement and visibility.
• Work closely with creative teams, agencies, and external partners to develop engaging marketing content.
• Monitor digital marketing performance, customer engagement, and conversion metrics.
• Identify new business and marketing opportunities to support business expansion.
• Develop strategies to increase market penetration and strengthen customer loyalty.
• Support the expansion of business operations into new markets and regional territories.
• Collaborate with operations and business development teams to align marketing initiatives with business objectives.
• Develop and manage the annual marketing budget to ensure effective resource allocation.
• Track marketing expenditure, campaign ROI, and overall marketing effectiveness.
• Prepare regular marketing performance reports and provide recommendations for improvement.
• Establish relevant KPIs to measure brand growth, customer engagement, and business performance.
• Lead, manage, and develop the marketing team to achieve departmental objectives.
• Provide guidance and direction on marketing strategies, campaign planning, and execution.
• Manage relationships with external agencies, media partners, influencers, and vendors.
• Work closely with senior management and cross-functional teams to support overall business goals.

Skills

Brand Management

Marketing Strategy

Integrated Campaigns

Digital Marketing

Social Media

ROI Tracking

Team Leadership

Stakeholder Management

Analytical Thinking

Strategic Thinking

Communication Skills

Creative Thinking

Commercial Awareness

Travel

Education

Bachelor's Degree in Marketing, Business Administration, Communications, or a related field

Job description

Nexpipo in Kuala Lumpur is seeking a Marketing Manager to lead brand development and drive growth across local and regional markets. You will shape brand positioning, manage campaigns, and oversee digital and offline activities to boost customer engagement.

The ideal candidate has 5–8 years in marketing, strong leadership, and a track record of delivering measurable ROI in F&B or retail sectors. Travel flexibility is required.