RM 15k Mandarin Speaker Marketing Manager at KL (Property Development)

Nexpipo; Kuala Lumpur; On-site; MYR 152,000 - 182,000; Full time

Benefits offered by this job

Performance bonus

Sales incentives

EPF

SOCSO

EIS

Medical and insurance coverage

Career growth

Job summary

Nexpipo seeks a strategic Marketing Manager (Property Development) in Kuala Lumpur to lead branding for residential and commercial projects. You will drive launches, lead generation, and sales conversion while coordinating with sales, project, and management teams.

The role requires strong digital and traditional marketing expertise, Mandarin-English fluency, and a track record of successful project campaigns. A weekend/holiday work rhythm may apply during launches.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Business, Real Estate or a related field.
• 5–8 years of marketing experience, including at least 3 years in property development and 2 years in a managerial role.
• Proven track record of successful project launches and sales campaigns.
• Strong in both digital and traditional marketing, with solid analytical and budgeting skills.
• Languages: English and Mandarin (must), Bahasa Malaysia is an advantage.

Responsibilities

• Build and run the annual marketing plan and project marketing strategies, from pre‑launch and launch through to post‑launch and sell‑out.
• Study market trends, competitor projects, pricing and buyer profiles to shape product positioning, unit mix and pricing.
• Plan, manage and track marketing budgets for each project, with clear return on investment.
• Lead campaign development across digital, print, outdoor, radio and events, for both English‑ and Mandarin‑speaking audiences.
• Oversee marketing collateral and digital presence including websites, landing pages and social media.
• Drive lead generation, CRM tracking and lead‑to‑sale conversion, and report on cost per lead, conversion rates and campaign performance.
• Work with the sales team on launch events, roadshows, open days, VIP previews and property expos.
• Manage partnerships with real estate negotiators, agencies, banks and channel partners.

Skills

Leadership

Budgeting

Analytics

Campaign management

Team leadership

Communication

Negotiation

Education

Bachelor’s degree in Marketing, Mass Communication, Business, Real Estate or related field

Tools

Meta Ads

Google Ads

TikTok Ads

WeChat

Job description

RM 15k Mandarin Speaker Marketing Manager at KL (Property Development)

Marketing Manager (Property Development)
Salary: Up to RM15,000 per month (based on experience)

Job Summary
We’re looking for a strategic, hands‑on Marketing Manager to lead marketing and branding for our residential and commercial projects. The role drives project launches, lead generation and sales conversion, working closely with the sales, project and management teams.

Responsibilities

Build and run the annual marketing plan and project marketing strategies, from pre‑launch and launch through to post‑launch and sell‑out.

Study market trends, competitor projects, pricing and buyer profiles to shape product positioning, unit mix and pricing.

Plan, manage and track marketing budgets for each project, with clear return on investment.

Branding & Campaigns

Grow and protect the corporate brand and each project’s brand identity.

Lead campaign development across digital, print, outdoor, radio and events, for both English‑ and Mandarin‑speaking audiences.

Oversee marketing collateral: brochures, e‑brochures, show unit and sales gallery materials, hoardings, videos and 3D renderings.

Run digital marketing across Meta, Google, TikTok, Xiaohongshu (RED), WeChat and property portals (e.g. PropertyGuru, iProperty, EdgeProp).

Drive lead generation, CRM tracking and lead‑to‑sale conversion, and report on cost per lead, conversion rates and campaign performance.

Manage the website, landing pages and social media content.

Work with the sales team on launch events, roadshows, open days, VIP previews and property expos, local and overseas where needed.

Manage partnerships with real estate negotiators, agencies, banks and channel partners, including agent engagement programmes.

Support sales gallery and show unit setup, and the customer experience on site.

Team & Stakeholder Management

Lead, coach and develop the marketing team.

Manage external agencies and vendors: creative, media, digital, PR and event agencies, printers and production houses.

Liaise with management, architects, consultants, the legal team and authorities on advertising permits and compliance (e.g. Advertising & Sales Permit / APDL requirements).

Present marketing plans, progress and performance reports to senior management.

Requirements

Degree in Marketing, Mass Communication, Business, Real Estate or a related field.

At least 5–8 years of marketing experience, including at least 3 years in property development and 2 years in a managerial role.

Proven track record of successful project launches and sales campaigns.

Strong in both digital and traditional marketing, with solid analytical and budgeting skills.

Languages: English and Mandarin (must), to engage Chinese‑speaking buyers, investors and partners; Bahasa Malaysia is an advantage.

Strong leadership, communication, presentation and negotiation skills.

Creative and results‑driven, able to work under pressure and meet launch deadlines.

Willing to work weekends and public holidays during launches and events, and to travel when needed.

Experience marketing to foreign buyers (e.g. China, Hong Kong, Singapore, Taiwan) or with MM2H‑related projects is an added advantage.

What We Offer

• Competitive salary up to RM15,000, plus performance bonus and sales incentives.
• EPF, SOCSO, EIS, medical and insurance coverage.
• Career growth with an established, growing developer.