Senior Property Marketing Lead: Launches, Growth & Strategy

Businesslist; Kuala Lumpur; On-site; MYR 180,000 - 320,000; Full time

Benefits offered by this job

Shape marketing direction

Strategic leadership exposure to seniо

Job summary

Businesslist in Kuala Lumpur is seeking a Senior Marketing Manager (Property) to lead strategic marketing initiatives for high-profile property developments.

You will shape go-to-market plans for launches, oversee digital marketing, manage budgets, lead the marketing team, and collaborate with sales to improve lead quality and project take-up.

The role requires 5–6 years of property marketing experience in Malaysia and a proven track record in branding, launches, and data-driven campaigns.

Qualifications

• Experience in property marketing and launches.
• Strong branding and campaigns execution.
• Ability to analyze market trends and translate to strategies.

Responsibilities

• Develop and execute strategic marketing plans aligned with sales objectives.
• Lead go-to-market strategies for property launches and developments.
• Monitor property market trends, pricing movements, and competitor activities.
• Drive project branding, positioning, and marketing communications.
• Plan and execute launches, exhibitions, roadshows, and lead-generation campaigns.
• Collaborate with sales teams to improve lead quality and conversions.
• Oversee digital marketing across social media, portals, and online ads.
• Manage marketing budgets, reporting, and campaign effectiveness.
• Lead and develop the marketing team and manage external agencies.

Skills

Marketing strategy

Go-to-market

Digital marketing

Budget management

Leadership

Stakeholder management

Job description

Businesslist in Kuala Lumpur is seeking a Senior Marketing Manager (Property) to lead strategic marketing initiatives for high-profile property developments.

You will shape go-to-market plans for launches, oversee digital marketing, manage budgets, lead the marketing team, and collaborate with sales to improve lead quality and project take-up.

The role requires 5–6 years of property marketing experience in Malaysia and a proven track record in branding, launches, and data-driven campaigns.