Marketing Manager (Property Developer, Based in PG)

Randstad Malaysia; Kuala Lumpur; On-site; MYR 150,000 - 210,000; Full time

Job summary

Randstad Malaysia is seeking a commercially driven Marketing Manager for the Penang region. The role will lead integrated marketing campaigns, branding initiatives and launch plans for new developments, coordinating with sales and product teams to ensure cohesive market execution.

Responsibilities include managing digital and traditional campaigns, conducting market research, and overseeing agencies to deliver on ROMI targets while maintaining brand governance and cost efficiency.

Qualifications

• Bachelor's degree in Marketing, Mass Communications, Business Admin or equivalent.

Responsibilities

• Formulate and execute integrated marketing, branding and promotional strategies for new launches in the Penang market.
• Lead digital and conventional marketing initiatives including performance marketing, social media, events and roadshows to generate qualified leads.
• Conduct market research, competitive intelligence and demographic studies to identify customer trends and pricing opportunities.
• Oversee external agencies, creative shops and vendors to ensure brand consistency, timely delivery and cost efficiency.
• Collaborate with Sales, Product Development and Project teams to align show units and collateral with business milestones.

Skills

Marketing strategy

Branding

Campaign management

Stakeholder management

Education

Bachelor Degree

Job description

about the company

Our client is a well-established, award-winning property developer known for delivering high-quality residential, high-rise, and integrated master-planned communities. In line with their strategic expansion into the Northern region, they are seeking a dynamic and commercially driven Marketing Manager to establish their market presence, drive project branding, and lead end-to-end marketing campaigns based in Penang.

about the job

• Strategic Marketing & Launch Planning: Formulate, develop, and execute integrated marketing, branding, and promotional strategies for new and upcoming development launches in the Penang market.
• Campaign & Lead Generation: Lead both digital and conventional marketing initiatives including performance marketing, social media campaigns, event activation's, and roadshows to generate qualified leads and drive sales conversion.
• Market Research & Competitive Intelligence: Conduct regular market analysis, competitor tracking, and demographic studies to identify customer trends, pricing strategies, and product positioning opportunities.
• Agency & Vendor Management: Oversee and collaborate with external partners, creative agencies, digital media buyers, Public Relations firms, and event vendors to ensure consistent brand governance, timely delivery, and cost efficiency.
• Cross-Functional Collaboration: Partner closely with internal Sales, Product Development, and Project teams to align sales galleries, show unit experiences, and collateral with overarching business milestones and revenue targets.
• Budget & ROI Governance: Manage the annual marketing budget, closely monitoring return on marketing investment (ROMI), cost per acquisition (CPA), and campaign performance metrics, providing actionable insights to senior leadership.

skills and requirements

• Candidate must possess a Bachelor’s Degree in Marketing, Mass Communications, Business Administration, or an equivalent discipline.
• Minimum 6 to 8 years of marketing and branding experience, with at least 3 years in a managerial capacity specifically within the property development industry.
• Strong familiarity with and direct working experience in the Northern region property market landscape is essential.
• Proven track record in orchestrating successful high-rise residential and mixed-development launches from conception to post-launch.

skills

marketing manager, marketing property role, marketing property penang, marketing penang job

qualifications

no additional qualifications required

education

Bachelor Degree