Assistant Manager, eCommerce KAM

AnyMind Group; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Mandarin proficiency (nice to have)

Job summary

AnyMind Group in Malaysia seeks a strategic and highly motivated eCommerce KAM to oversee a portfolio of brands, driving the overarching e‑commerce strategy, managing P&L, and ensuring operational excellence across Lazada, Shopee, and TikTok Shop.

You will lead Quarterly Business Reviews, build strong platform relationships, optimize budgets and campaigns, analyze data for ROI, and guide the team through high-traffic mega campaigns with resilience and strategic foresight.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 5–8 years in eCommerce, KAM, or agency environment.
• Strong understanding of Southeast Asian e-commerce ecosystems.
• Financial acumen with P&L, budgets, and ROI.
• Excellent English communication and stakeholder management.
• Strategic, data-driven mindset with Excel/data analytics proficiency.
• Resilient and adaptable for high-pressure mega campaigns.

Responsibilities

• Own the e-commerce strategy and P&L for a portfolio of brands.
• Lead QBRs to align brand goals with agency delivery.
• Negotiate JBPs and secure exclusive placements with Lazada/Shopee/TikTok.
• Review and approve marketing strategies for mega campaigns and launches.
• Streamline workflows between KAM and internal teams.
• Analyze portfolio data to reveal market trends and ROI; provide insights.
• Manage team workload and crisis management during peak campaigns.

Skills

eCommerce strategy

P&L management

Stakeholder engagement

Data analytics

Excel

Leadership

Negotiation

English communication

Education

Bachelor's degree (Business/Marketing or related)

Tools

Microsoft Excel

Data analytics tools

Job description

We are seeking a strategic and highly motivated eCommerce KAM to oversee our e-commerce account, and manage a portfolio of top-tier brands. In this pivotal role, you will drive the overarching e-commerce strategy, manage P&L for assigned accounts, and ensure operational excellence across major platforms including Lazada, Shopee, and TikTok. You will act as the strategic bridge between our clients, internal teams, and e-commerce platforms to accelerate GMV growth and expand market share.

What You'll Do

• Own the overarching e-commerce strategy and P&L for a portfolio of brands, driving the team to achieve monthly, quarterly, and annual GMV and revenue targets.
• Act as the senior escalation point and strategic advisor for key clients, leading Quarterly Business Reviews (QBRs) to ensure long-term alignment between brand goals and agency delivery.
• Build and maintain strong relationships with platform representatives (Lazada, Shopee, TikTok KAMs) to negotiate Joint Business Plans (JBPs), secure exclusive campaign placements, and unlock platform beta features.
• Review and approve overarching marketing and promotional strategies for mega campaigns (e.g., 3.3, 11.11), product launches, and live streaming initiatives, ensuring optimal budget allocation.
• Streamline workflows and resolve operational bottlenecks between the KAM team and internal departments (Supply Chain, Marketing, Creative Design, Finance etc) to ensure flawless end-to-end execution.
• Consolidate and analyze data across the portfolio to identify market trends, consumer behavior, and campaign ROI, providing C-level insights and strategic pivots to clients and internal management.
• Manage team workload, resource allocation, and lead crisis management and operational troubleshooting during high-traffic mega campaign periods.

Who You Are

• Possess a Bachelor's degree in Business, Marketing, or a related field.
• Have 5-8 years of experience in eCommerce, Key Account Management, or an Agency environment.
• Demonstrate an expert-level understanding of Southeast Asian e-commerce ecosystems (Lazada, Shopee, TikTok Shop), including seller centers, in-app advertising algorithms, and platform-specific marketing tools.
• Exhibit strong financial acumen with proven experience managing P&L, marketing budgets, and ROI optimization.
• Possess exceptional English communication and presentation skills, with a track record of successfully managing senior client stakeholders and negotiating complex agreements.
• A strategic thinker with a data-driven mindset and advanced proficiency in Microsoft Excel and data analytics tools.
• Highly resilient and adaptable, capable of leading a team through high-pressure situations, including extended hours during critical e-commerce mega campaigns.

Nice To Have

• Proficiency in Mandarin to support regional collaboration and communication.

Why You'll Love It

• Advanced AI tools for all positions
• Competitive salary
• Performance Bonus (1 time per year)
• Annual leaves
• Dental benefits
• Wellness benefits
• TGIF, monthly birthday, and other fun engagement events
• Work in a professional and dynamic environment
• Exciting opportunity to explore digital trends and lead impactful strategies