DIGITAL MAKERTING

ANVERSON INDUSTRIES SDN. BHD.; Malacca City; On-site; MYR 120,000 - 180,000; Full time

Job summary

ANVERSON INDUSTRIES SDN. BHD. seeks an Online Sales & Marketing Manager to drive digital growth from awareness to purchase and retention. You’ll own campaigns across Shopee, Lazada, TikTok Shop, website and social channels with a data‑driven ROI focus.

You will optimize listings, content, pricing and promotions, coordinating with KAMs and creative teams for impactful campaigns and sustained revenue growth.

Qualifications

• 3–6 years in e‑commerce, digital sales or performance marketing within FMCG/retail/distributor sectors.
• Proven success managing high‑volume marketplace channels (Shopee, Lazada, TikTok Shop) with RM2M–3M+ annual revenue.
• Bachelor's degree in Business, Marketing, E‑Commerce or related field.
• Experience with TikTok Shop, Shopee, Lazada and brand.com (Shopify) backend systems.
• Experience managing campaigns with Facebook/Google/TikTok Ads and strong ROI focus.
• Strong analytical skills to interpret ROI, retail audits and consumer trends.
• Expertise in full lifecycle of product listings: SEO, high‑quality content, pricing.

Responsibilities

• Manage and grow online sales across Shopee, Lazada, TikTok Shop, Website and other platforms.
• Plan and execute platform campaigns, promotions, bundles, vouchers and traffic driving activities.
• Monitor daily sales, conversion rate, traffic, ads performance and customer behaviour across platforms.
• Optimize product listings, PDP content, keywords, pricing strategy and promotional visibility.
• Collaborate with KAMs for campaign participation and platform support opportunities.
• Develop and execute online marketing strategies to drive traffic, engagement and sales conversions.
• Plan content strategies across TikTok, Instagram, Facebook and XiaoHongShu.
• Coordinate with creative, content, livestream and affiliate teams for strong online presence.
• Manage paid advertising campaigns including Meta Ads, TikTok Ads and platform ads.
• Analyze campaign performance, sales trends, customer insights and marketing effectiveness.

Skills

E-commerce

Performance marketing

Digital analytics

Social media ads

SEO

Education

Bachelor's Degree in Business/Marketing/E-Commerce

Tools

Meta Ads

Google Ads

TikTok Ads

Shopee

Lazada

Shopify

Job description

We are seeking a results-driven Online Sales & Marketing Manager to lead our digital growth strategy. In this role, you will be responsible for the end-to-end digital customer journey—from initial brand awareness to final purchase and long-term retention. You will manage our digital presence across social media, search engines, and email, using data-driven insights to maximize ROI and scale our revenue. An Online Sales and Marketing Manager lives at the intersection of psychology and data. They don't just "post on social media"; they build digital ecosystems that turn strangers into loyal customers.

Key responsibilities

Manage and grow online sales performance across Shopee, Lazada, TikTok Shop, Website, and other eCommerce platforms

Plan and execute platform campaigns, promotional strategies, bundles, vouchers, and traffic driving activities

Monitor daily sales, conversion rate, traffic, ads performance, and customer behaviour across platforms

Optimize product listings, PDP content, keywords, pricing strategy, and promotional visibility to improve conversion

Work closely with platform Key Account Managers (KAM) for campaign participation and platform support opportunities

Develop and execute online marketing strategies to drive traffic, engagement, and sales conversion

Plan and manage content strategies across platforms such as TikTok, Instagram, Facebook, and XiaoHongShu

Coordinate with creative, content, livestream, and affiliate teams to ensure strong online presence

Manage paid advertising campaigns including Meta Ads, TikTok Ads, and platform ads

Analyze campaign performance, sales trends, customer insights, and marketing effectiveness

About you

Minimum 3–6 years of experience in e-commerce, digital sales, or performance marketing within the FMCG, retail, or distributor industry

Proven success in managing high-volume marketplace channels (e.g., Shopee, Lazada, TikTok Shop) with a history of achieving annual digital sales revenue of RM2M–3M+

Bachelor's Degree in Business, Marketing, E-Commerce, or a related field

In-depth knowledge of TikTok Shop, Shopee, Lazada, and brand.com (Shopify) backend systems

Experience managing high-impact campaigns, including Facebook Ads, Google Ads, and TikTok Ads

Strong analytical capabilities to interpret ROI metrics, retail audit data, and consumer trends to optimize conversions

Expertise in managing the full lifecycle of product listings, including SEO, high-quality content, and competitive pricing

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