DIGITAL MAKERTING

Anverson Nutraceutical Laboratories Sdn Bhd; Malacca City; Presencial; MYR 120 000 - 180 000; Tempo integral

Resumo da oferta

Anverson Nutraceutical Laboratories Sdn Bhd is seeking an Online Sales & Marketing Manager to drive digital growth across eCommerce platforms in Malaysia. You will own end-to-end customer journeys from awareness to purchase and retention, leveraging data-driven insights to maximize ROI and revenue.

You will manage campaigns on Shopee, Lazada, TikTok Shop, and brand websites, develop content strategies, and collaborate with KAMs, creative, and ads teams to boost conversions and online visibility.

Qualificações

• 3–6 years of experience in e‑commerce, digital sales, or performance marketing.
• Proven success managing high-volume marketplace channels (Shopee, Lazada, TikTok Shop).
• Bachelor’s degree in business, marketing, or related field.
• Strong data analysis to optimize ROI and conversions.

Responsabilidades

• Manage online sales across Shopee, Lazada, TikTok Shop, Website and other eCommerce platforms.
• Plan and execute platform campaigns, promotions, bundles, vouchers and traffic activities.
• Monitor daily sales, conversion rate, traffic, ads performance and customer behaviour.
• Optimize product listings, PDP content, keywords, pricing and visibility.
• Work with KAMs for campaign participation and platform support opportunities.
• Develop online marketing strategies to drive traffic, engagement and sales.
• Plan and manage content strategies across TikTok, Instagram, Facebook, and XiaoHongShu.
• Coordinate with creative, content, livestream, and affiliate teams to strengthen online presence.
• Manage paid ads including Meta, TikTok, and platform ads.
• Analyze campaign performance, sales trends, customer insights and marketing effectiveness.

Conhecimentos

E-commerce

Digital marketing

Analytics

Campaign management

Social media advertising

ROI analysis

Content strategy

Formação académica

Bachelor's Degree in Business, Marketing, E-Commerce, or related field

Ferramentas

Facebook Ads

Google Ads

TikTok Ads

Shopee

Lazada

TikTok Shop

Shopify backend

Descrição da oferta de emprego

We are seeking a results-driven Online Sales & Marketing Manager to lead our digital growth strategy. In this role, you will be responsible for the end-to-end digital customer journey—from initial brand awareness to final purchase and long-term retention. You will manage our digital presence across social media, search engines, and email, using data-driven insights to maximize ROI and scale our revenue. An Online Sales and Marketing Manager lives at the intersection of psychology and data. They don't just "post on social media"; they build digital ecosystems that turn strangers into loyal customers.

Key responsibilities

Manage and grow online sales performance across Shopee, Lazada, TikTok Shop, Website, and other eCommerce platforms

Plan and execute platform campaigns, promotional strategies, bundles, vouchers, and traffic driving activities

Monitor daily sales, conversion rate, traffic, ads performance, and customer behaviour across platforms

Optimize product listings, PDP content, keywords, pricing strategy, and promotional visibility to improve conversion

Work closely with platform Key Account Managers (KAM) for campaign participation and platform support opportunities

Develop and execute online marketing strategies to drive traffic, engagement, and sales conversion

Plan and manage content strategies across platforms such as TikTok, Instagram, Facebook, and XiaoHongShu

Coordinate with creative, content, livestream, and affiliate teams to ensure strong online presence

Manage paid advertising campaigns including Meta Ads, TikTok Ads, and platform ads

Analyze campaign performance, sales trends, customer insights, and marketing effectiveness

About you

Minimum 3–6 years of experience in e-commerce, digital sales, or performance marketing within the FMCG, retail, or distributor industry

Proven success in managing high-volume marketplace channels (e.g., Shopee, Lazada, TikTok Shop) with a history of achieving annual digital sales revenue of RM2M–3M+

Bachelor's Degree in Business, Marketing, E-Commerce, or a related field

In-depth knowledge of TikTok Shop, Shopee, Lazada, and brand.com (Shopify) backend systems

Experience managing high-impact campaigns, including Facebook Ads, Google Ads, and TikTok Ads

Strong analytical capabilities to interpret ROI metrics, retail audit data, and consumer trends to optimize conversions

Expertise in managing the full lifecycle of product listings, including SEO, high-quality content, and competitive pricing

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