KOL Specialist

Talentify Media Sdn Bhd; Puchong; On-site; MYR 56,000 - 89,000; Full time

Job summary

Talentify Media Sdn Bhd in Malaysia is seeking a proactive KOL Specialist to manage influencer campaigns across TikTok, Instagram and XiaoHongShu. You will identify suitable KOLs/KOCs, coordinate content and deliverables, and track performance from start to finish.

The role requires 1–3 years of relevant experience in influencer marketing, strong negotiation skills and the ability to build long-term relationships with creators. Diploma or degree in Marketing or related field is preferred.

Qualifications

• Diploma / Bachelor’s Degree in Marketing, Mass Communication, Communications, Business or a related field.
• 1–3 years of relevant experience in influencer marketing, KOL management, digital marketing, media, advertising or agency environments.
• Proven experience managing influencer / KOL campaigns from end to end.
• Experience working with KOLs/KOCs on TikTok, Instagram and/or XiaoHongShu.
• Strong negotiation and relationship management skills.
• Good understanding of social media trends, influencer marketing and consumer behaviour.
• Strong communication, coordination and project management skills.
• Detail-oriented with strong follow-up and organisational skills.
• Good problem-solving skills and able to handle unexpected issues during campaign execution.
• Able to work effectively as a team player in a fast-paced and target-driven environment.

Responsibilities

• Identify, research and recruit suitable KOLs/KOCs across TikTok, Instagram, XiaoHongShu and other relevant social media platforms
• Manage end-to-end influencer campaigns, from KOL sourcing and outreach to negotiation, execution and reporting
• Evaluate KOL profiles, audience demographics, content quality, engagement and suitability based on campaign objectives
• Negotiate rates, deliverables, timelines and campaign terms with KOLs/KOCs
• Build and maintain strong, long-term relationships with KOLs, creators and talent partners
• Communicate campaign briefs and content requirements clearly to creators
• Monitor campaign performance, including reach, engagement, views, conversions and ROI, where applicable
• Prepare campaign reports and provide insights and recommendations for future campaigns
• Maintain and regularly update a structured KOL / Creator database with relevant profiles, rates, performance and collaboration history
• Work closely with internal teams, clients and other stakeholders to ensure campaigns are executed smoothly and on schedule

Skills

Influencer marketing

KOL management

Negotiation

Relationship management

Communication

Project management

Team player

Problem-solving

Content coordination

Education

Bachelor’s degree in Marketing / Mass Communication / Communications / Business

Tools

TikTok & Instagram & XiaoHongShu knowledge

Job description

We are looking for a proactive and results-driven KOL Specialist to manage and execute influencer marketing campaigns across platforms such as TikTok, Instagram and XiaoHongShu (XHS). You will be responsible for identifying suitable KOLs/KOCs, managing influencer collaborations from start to finish, coordinating content and deliverables, and tracking campaign performance.

Key responsibilities

Identify, research and recruit suitable KOLs/KOCs across TikTok, Instagram, XiaoHongShu and other relevant social media platforms

Manage end-to-end influencer campaigns, from KOL sourcing and outreach to negotiation, execution and reporting

Evaluate KOL profiles, audience demographics, content quality, engagement and suitability based on campaign objectives

Negotiate rates, deliverables, timelines and campaign terms with KOLs/KOCs

Build and maintain strong, long-term relationships with KOLs, creators and talent partners

Communicate campaign briefs and content requirements clearly to creators

Monitor campaign performance, including reach, engagement, views, conversions and ROI, where applicable

Prepare campaign reports and provide insights and recommendations for future campaigns

Maintain and regularly update a structured KOL / Creator database with relevant profiles, rates, performance and collaboration history

Work closely with internal teams, clients and other stakeholders to ensure campaigns are executed smoothly and on schedule

About you

Diploma / Bachelor's Degree in Marketing, Mass Communication, Communications, Business or a related field

1–3 years of relevant experience in influencer marketing, KOL management, digital marketing, media, advertising or agency environments

Proven experience managing influencer / KOL campaigns from end to end

Experience working with KOLs/KOCs on TikTok, Instagram and/or XiaoHongShu

Strong negotiation and relationship management skills

Good understanding of social media trends, influencer marketing and consumer behaviour

Strong communication, coordination and project management skills

Detail-oriented with strong follow-up and organisational skills

Good problem-solving skills and able to handle unexpected issues during campaign execution

Able to work effectively as a team player in a fast-paced and target-driven environment

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Advertising, Marketing & Communications Services 11-50 employees

Talentify Media is a Malaysia-based influencer and talent management agency established in 2020. We specialize in influencer marketing, talent management, and digital content solutions, connecting brands with creators to deliver impactful campaigns.

Our mission is to support influencers with professional resources and opportunities while helping brands expand their reach through authentic content and strategic collaborations.

We aim to empower creators to grow sustainably and help businesses strengthen their presence in the digital landscape through innovative and effective marketing strategies.

Talentify Media is a Malaysia-based influencer and talent management agency established in 2020. We specialize in influencer marketing, talent management, and digital content solutions, connecting brands with creators to deliver impactful campaigns.

Our mission is to support influencers with professional resources and opportunities while helping brands expand their reach through authentic content and strategic collaborations.

We aim to empower creators to grow sustainably and help businesses strengthen their presence in the digital landscape through innovative and effective marketing strategies.