KOL & Campaign Executive / Specialist

EUNIKI; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

EUNIKI in Kuala Lumpur seeks a driven KOL & Campaign Executive to manage influencer campaigns from start to finish. You will work with KOLs, creators and brands to turn plans into executions, coordinating timelines, content approvals and reporting.

The role demands ownership, fast delivery, and a proactive approach in a fast-paced, performance-driven environment. This position is based in Kuala Lumpur, Malaysia.

Qualifications

• Experience in KOL marketing, influencer marketing, campaign management, social media, digital marketing or related fields.
• Agency, media, creator management or brand experience is an advantage.
• Strong understanding of TikTok, Instagram and Xiaohongshu.
• Highly proactive, driven and results-oriented.
• Strong sense of ownership, responsibility and accountability.
• Able to manage projects independently without constant follow-up.
• Resourceful and willing to find solutions when problems arise.
• Strong communication, negotiation and relationship management skills.
• Organised and capable of managing multiple campaigns and creators simultaneously.
• Comfortable working in a fast-paced and performance-driven environment.
• Strong follow-through - you don't stop at 'sent' or 'followed up'; you make sure things get completed.

Responsibilities

• Source and build relationships with KOLs, influencers and creators across TikTok, Instagram, Xiaohongshu and other relevant platforms.
• Identify and recommend suitable creators based on campaign objectives, audience and budget.
• Handle KOL outreach, rate negotiation, briefing and coordination.
• Maintain and expand the company's KOL database, rates and creator profiles.
• Manage campaigns end-to-end, from planning and briefing to posting and completion.
• Coordinate campaign timelines, deliverables, content approvals and posting schedules.
• Review creator content to ensure it meets campaign requirements and brand guidelines.
• Follow up with creators and internal teams to keep campaigns moving.
• Handle campaign issues, changes and last-minute requirements with a solutions mindset.
• Monitor campaign performance and support reporting and post-campaign analysis.
• Support creator activations, events, product seeding and other social campaigns.
• Stay ahead of creator trends, emerging KOLs, viral formats and platform developments.

Skills

KOL marketing

Influencer marketing

Campaign management

Social media

Digital marketing

Ownership

Accountability

Communication

Negotiation

Relationship management

Job description

We are looking for a highly driven, proactive and hands-on KOL & Campaign Executive / Specialist to manage influencer and creator campaigns from start to finish.

This role is for someone who takes ownership, moves fast and gets things done. You will work directly with KOLs, creators, brands and internal teams to turn campaign plans into strong executions.

We value people who own the outcome, not just the task.

What You'll Do

Source and build relationships with KOLs, influencers and creators across TikTok, Instagram, Xiaohongshu and other relevant platforms

Identify and recommend suitable creators based on campaign objectives, audience and budget

Handle KOL outreach, rate negotiation, briefing and coordination

Maintain and continuously expand the company's KOL database, rates and creator profiles

Manage KOL and influencer campaigns end-to-end, from planning and briefing to posting and completion

Coordinate campaign timelines, deliverables, content approvals and posting schedules

Review creator content to ensure it meets campaign requirements and brand guidelines

Follow up proactively with creators and internal teams to keep campaigns moving

Handle campaign issues, changes and last-minute requirements with a solution-driven mindset

Monitor campaign performance and support reporting and post-campaign analysis

Support creator activations, events, product seeding and other social campaigns

Stay ahead of creator trends, emerging KOLs, viral formats and platform developments

What We're Looking For

Experience in KOL marketing, influencer marketing, campaign management, social media, digital marketing or related fields

Agency, media, creator management or brand experience is an advantage

Strong understanding of TikTok, Instagram and Xiaohongshu

Highly proactive, driven and results-oriented

Strong sense of ownership, responsibility and accountability

Able to manage projects independently without constant follow-up

Resourceful and willing to find solutions when problems arise

Strong communication, negotiation and relationship management skills

Organised and capable of managing multiple campaigns and creators simultaneously

Comfortable working in a fast-paced and performance-driven environment

Strong follow-through - you don't stop at 'sent' or 'followed up'; you make sure things get completed