PR & Influencer Executive

ACTION TEC SDN BHD; Kuala Lumpur; On-site; MYR 42,000 - 66,000; Full time

Job summary

Action Tec SDN BHD in Kuala Lumpur is seeking a PR and Influencer Marketing professional to build relationships with media, KOLs and KOCs, coordinate influencer campaigns, support product launches and brand activities.

You will manage creator outreach, prepare briefs, track timelines, and ensure timely posting while maintaining an updated influencer database across Malaysia, Indonesia and the Philippines.

Qualifications

• Formal degree in marketing, communications or PR required.
• 1–3 years of PR/influencer marketing experience.
• Strong written and spoken English and Bahasa Malaysia; Mandarin a plus.
• Familiar with KOL/KOC/content creator landscape.
• Experience with influencer campaigns and media relations preferred.

Responsibilities

• Source and identify suitable KOLs, KOCs and content creators based on campaign objectives and target audiences
• Build and maintain an updated influencer database across relevant categories
• Handle creator outreach, communication, negotiation and campaign coordination
• Prepare influencer briefs and ensure creators understand campaign objectives, key messages and deliverables
• Manage campaign timelines, content submission, approvals and posting schedules
• Coordinate product seeding and gifting initiatives with creators
• Track influencer content performance including reach, views, engagement and other relevant metrics
• Build and maintain strong relationships with relevant media, editors and journalists
• Coordinate press releases, media pitching, product seeding, media reviews and interview opportunities
• Support PR activities for product launches, campaigns, events and brand collaborations

Skills

Communication

Negotiation

Relationship management

Project management

Organizational skills

English & Bahasa Malaysia

Education

Diploma or Bachelor's Degree in Marketing, Communications, Public Relations, Mass Communication

Job description

Action Tec is a multi‑brand lifestyle company operating across Southeast Asia, with businesses across e‑commerce, retail and distribution. As we continue to grow tomtoc across Malaysia, Indonesia and the Philippines, we are strengthening our local social media and content capabilities to build stronger brand relevance in each market.

About the role

This role will be responsible for building relationships with media, KOLs and KOCs, coordinating influencer campaigns, supporting product launches and brand activities, and ensuring all PR and influencer initiatives are executed effectively and on time.

Key responsibilities

• Source and identify suitable KOLs, KOCs and content creators based on campaign objectives and target audiences
• Build and maintain an updated influencer database across relevant categories
• Handle creator outreach, communication, negotiation and campaign coordination
• Prepare influencer briefs and ensure creators understand campaign objectives, key messages and deliverables
• Manage campaign timelines, content submission, approvals and posting schedules
• Coordinate product seeding and gifting initiatives with creators
• Track influencer content performance including reach, views, engagement and other relevant metrics
• Build and maintain strong relationships with relevant media, editors and journalists
• Coordinate press releases, media pitching, product seeding, media reviews and interview opportunities
• Support PR activities for product launches, campaigns, events and brand collaborations

Requirements

• Diploma or Bachelor's Degree in Marketing, Communications, Public Relations, Mass Communication or a related field
• 1–3 years of experience in PR, Influencer Marketing, Marketing Communications or a related role
• Familiar with the media, KOL, KOC and creator landscape
• Experience in managing influencer campaigns, media relations or product seeding is preferred
• Strong communication, negotiation and relationship management skills
• Good project management and organizational skills with strong attention to detail
• Able to manage multiple campaigns, creators and deadlines simultaneously
• Good command of written and spoken English and Bahasa Malaysia. Mandarin will be an added advantage
• Familiarity with TikTok, Instagram, Facebook and other major social media platforms
• Local market knowledge for Malaysia, Indonesia or the Philippines is highly preferred

Please note that only shortlisted candidates will be contacted. We know how much work goes into a job application, and we want to thank you for being so considerate of our process. By focusing our communication on shortlisted candidates, we can move through the hiring process more efficiently. We wish you the very best in your search.