KOL Management Specialist

PIXEL CAMERA SDN. BHD.; Petaling Jaya; On-site; MYR 48,000 - 80,000; Full time

Job summary

PIXEL CAMERA SDN. BHD. in Malaysia seeks a KOL Management Specialist to lead influencer marketing across platforms like TikTok, Instagram, YouTube, and Facebook.

You will identify, engage, and nurture creators whose audiences align with our brand values, negotiate terms, and onboard partners to ensure high-quality content. You will design campaigns, coordinate product gifting and sampling, monitor performance metrics, and report ROI to optimize future strategies.

Qualifications

• 1–3+ years of experience in influencer marketing, social media management, PR, or talent management.
• Deep understanding of current social media landscapes, trends, and algorithms across platforms such as TikTok, Instagram, YouTube.

Responsibilities

• Identify, recruit, and maintain relationships with KOLs and creators.
• Design and oversee influencer campaigns, briefs, gifting, and logistics to meet deadlines.
• Monitor campaign performance and ROI, providing insights to optimize future efforts.

Skills

Influencer marketing

Negotiation

Communication

Project management

Analytics tools

Education

Bachelor's degree in Marketing, Communications, PR, or related field

Tools

Influencer platforms

Job description

Strategy & Sourcing: Research, identify, and recruit relevant KOLs, micro-influencers, and creators whose audience aligns with our brand values.

Outreach & Negotiation: Manage end-to-end communication, pitch collaboration ideas, and negotiate contract terms, pricing, and deliverables.

Campaign Management: Build detailed creative briefs, coordinate product gifting or sampling logistics, and ensure content is delivered on schedule.

Content Compliance: Review and approve KOL content before it goes live to ensure it meets brand guidelines and local advertising regulations.

Performance Tracking: Monitor, analyze, and report on campaign metrics (ROI, engagement, reach, conversions) to optimize future strategies.

Relationship Building: Maintain an active database of creators and nurture long-term partnerships with top-performing talent.

Requirements & Qualifications

Experience: [1–3+] years of experience in influencer marketing, social media management, PR, or talent management.

Platform Expertise: Deep understanding of current social media landscapes, trends, and algorithms (especially [insert focus platform, e.g., TikTok or Instagram]).

Skills: Excellent negotiation, communication, and interpersonal skills. Strong project management and multitasking abilities.

Tools: Familiarity with influencer marketing platforms and analytics tools

Education: Bachelor’s degree in Marketing, Communications, PR, or a related field (preferred but not mandatory).

Job Summary

We are looking for a creative, data-driven, and highly organized KOL Management Specialist to lead our influencer marketing efforts. In this role, you will be responsible for identifying, building, and maintaining strong relationships with Key Opinion Leaders (KOLs) and creators across platforms like [TikTok, Facebook, Instagram, YouTube, etc.]. Your goal will be to design and execute impactful campaigns that increase brand awareness, drive engagement, and boost sales.