Influencer Campaign Architect

Talentify Media Sdn Bhd; Puchong; On-site; MYR 56,000 - 89,000; Full time

Job summary

Talentify Media Sdn Bhd in Malaysia is seeking a proactive KOL Specialist to manage influencer campaigns across TikTok, Instagram and XiaoHongShu. You will identify suitable KOLs/KOCs, coordinate content and deliverables, and track performance from start to finish.

The role requires 1–3 years of relevant experience in influencer marketing, strong negotiation skills and the ability to build long-term relationships with creators. Diploma or degree in Marketing or related field is preferred.

Qualifications

• Diploma / Bachelor’s Degree in Marketing, Mass Communication, Communications, Business or a related field.
• 1–3 years of relevant experience in influencer marketing, KOL management, digital marketing, media, advertising or agency environments.
• Proven experience managing influencer / KOL campaigns from end to end.
• Experience working with KOLs/KOCs on TikTok, Instagram and/or XiaoHongShu.
• Strong negotiation and relationship management skills.
• Good understanding of social media trends, influencer marketing and consumer behaviour.
• Strong communication, coordination and project management skills.
• Detail-oriented with strong follow-up and organisational skills.
• Good problem-solving skills and able to handle unexpected issues during campaign execution.
• Able to work effectively as a team player in a fast-paced and target-driven environment.

Responsibilities

• Identify, research and recruit suitable KOLs/KOCs across TikTok, Instagram, XiaoHongShu and other relevant social media platforms
• Manage end-to-end influencer campaigns, from KOL sourcing and outreach to negotiation, execution and reporting
• Evaluate KOL profiles, audience demographics, content quality, engagement and suitability based on campaign objectives
• Negotiate rates, deliverables, timelines and campaign terms with KOLs/KOCs
• Build and maintain strong, long-term relationships with KOLs, creators and talent partners
• Communicate campaign briefs and content requirements clearly to creators
• Monitor campaign performance, including reach, engagement, views, conversions and ROI, where applicable
• Prepare campaign reports and provide insights and recommendations for future campaigns
• Maintain and regularly update a structured KOL / Creator database with relevant profiles, rates, performance and collaboration history
• Work closely with internal teams, clients and other stakeholders to ensure campaigns are executed smoothly and on schedule

Skills

Influencer marketing

KOL management

Negotiation

Relationship management

Communication

Project management

Team player

Problem-solving

Content coordination

Education

Bachelor’s degree in Marketing / Mass Communication / Communications / Business

Tools

TikTok & Instagram & XiaoHongShu knowledge

Job description

Talentify Media Sdn Bhd in Malaysia is seeking a proactive KOL Specialist to manage influencer campaigns across TikTok, Instagram and XiaoHongShu. You will identify suitable KOLs/KOCs, coordinate content and deliverables, and track performance from start to finish.

The role requires 1–3 years of relevant experience in influencer marketing, strong negotiation skills and the ability to build long-term relationships with creators. Diploma or degree in Marketing or related field is preferred.