Digital Ecommerce Director, FMCG

Businesslist; Kuala Lumpur; On-site; MYR 300,000 - 500,000; Full time

Benefits offered by this job

Regional exposure

Career development

Global FMCG brand

Job summary

Businesslist is seeking a commercially driven Digital Commerce Leader to steer the strategy across Malaysia and Singapore. You will drive growth, transformation and seamless online-to-offline experiences while leading a high‑performing team of professionals.

The role requires proven experience in leading Digital Commerce, E‑Commerce or Omnichannel functions and a track record of scaling online business within consumer brands. Regional exposure and strong leadership are highly valued.

Qualifications

• Bachelor's degree with strong commercial and business leadership experience.
• Proven success leading Digital Commerce, E‑Commerce or Omnichannel functions.
• Experience driving significant online growth within a branded consumer business.
• Demonstrated ability to build, transform or scale digital commerce capabilities from the ground up.
• Strong understanding of marketplace, social commerce and omnichannel ecosystems.
• Experience managing and developing high‑performing commercial teams.
• Strong strategic thinking combined with hands‑on execution capability.
• Excellent stakeholder management and cross‑functional leadership skills.
• Regional or multi‑country exposure will be highly advantageous.
• Prior experience within FMCG, Consumer Healthcare or other leading consumer goods organisations is strongly preferred.

Responsibilities

• Develop and execute the overall digital commerce strategy across multiple markets.
• Drive sustainable and profitable growth across key e-commerce and social commerce channels.
• Lead, coach and develop a team of Digital Commerce and Key Account professionals.
• Build scalable frameworks, capabilities and operating models to support future growth.
• Partner closely with Marketing, Sales, Supply Chain, Finance and external partners to achieve business objectives.
• Identify new opportunities to increase online sales, market share and consumer penetration.
• Drive omnichannel integration and create seamless online‑to‑offline consumer experiences.
• Leverage analytics and performance data to generate actionable commercial insights.
• Champion digital transformation initiatives and embed digital‑first ways of working across the organisation.
• Monitor evolving digital commerce trends, consumer behaviours and competitive activities.
• Collaborate with regional stakeholders to adapt and implement best practices across markets.
• Act as a strategic advisor to senior leadership on digital commerce priorities, opportunities and investments.

Skills

Digital commerce leadership

Omnichannel strategy

E-commerce growth

Stakeholder management

Education

Bachelor's degree

Job description

Lead the Digital Commerce strategy across Malaysia and Singapore, driving growth, transformation and best‑in‑class omnichannel execution while leading a high‑performing team. Key responsibilities include:

• Develop and execute the overall digital commerce strategy across multiple markets.
• Drive sustainable and profitable growth across key e-commerce and social commerce channels.
• Lead, coach and develop a team of Digital Commerce and Key Account professionals.
• Build scalable frameworks, capabilities and operating models to support future growth.
• Partner closely with Marketing, Sales, Supply Chain, Finance and external partners to achieve business objectives.
• Identify new opportunities to increase online sales, market share and consumer penetration.
• Drive omnichannel integration and create seamless online‑to‑offline consumer experiences.
• Leverage analytics and performance data to generate actionable commercial insights.
• Champion digital transformation initiatives and embed digital‑first ways of working across the organisation.
• Monitor evolving digital commerce trends, consumer behaviours and competitive activities.
• Collaborate with regional stakeholders to adapt and implement best practices across markets.
• Act as a strategic advisor to senior leadership on digital commerce priorities, opportunities and investments.

Key Requirements

We are seeking a commercially driven digital commerce leader with a proven track record of building, transforming or scaling e-commerce capabilities within a leading consumer business. Key requirements include:

• Bachelor's degree with strong commercial and business leadership experience.
• Proven success leading Digital Commerce, E‑Commerce or Omnichannel functions.
• Experience driving significant online growth within a branded consumer business.
• Demonstrated ability to build, transform or scale digital commerce capabilities from the ground up.
• Strong understanding of marketplace, social commerce and omnichannel ecosystems.
• Experience managing and developing high‑performing commercial teams.
• Strong strategic thinking combined with hands‑on execution capability.
• Excellent stakeholder management and cross‑functional leadership skills.
• Regional or multi‑country exposure will be highly advantageous.
• Prior experience within FMCG, Consumer Healthcare or other leading consumer goods organisations is strongly preferred.

Please note: This opportunity is best suited to candidates with brand‑side, in‑house experience. While experience gained with marketplaces, agencies, e‑commerce enablers or related service providers can be valuable, the client is particularly interested in individuals who have directly owned digital commerce strategy, commercial performance and organisational capability building within a consumer‑focused business.

What's on Offer

• Take ownership of a high‑profile digital commerce growth agenda and play a key role in shaping the future of the function across Malaysia and Singapore.
• Work closely with senior leadership and regional stakeholders, with the opportunity to influence commercial strategy, digital transformation initiatives, and long‑term business growth.
• Join a leading global FMCG organisation with iconic brands, strong investment in digital capabilities, and excellent opportunities for career development and regional exposure.