E-Commerce Manager

FINE TODAY MALAYSIA SDN. BHD.; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Fine Today Malaysia is seeking an experienced E-commerce Manager to lead end-to-end online sales across marketplaces and D2C channels. You will shape strategy, optimize content, manage budgets and drive growth in a fast-paced FMCG/Beauty setting.

You will oversee inventory coordination, performance marketing, CRM, and customer experience to maximize GMV and profitability, while mentoring a high-performance team.

Qualifications

• Bachelor's degree in E-commerce, Marketing, Business or related field.
• 5–8 years in e-commerce/digital commerce.
• 2–3 years in a managerial or leadership role.
• Hands-on experience with marketplaces such as Shopee, Lazada and TikTok Shop.
• Experience managing online sales targets and commercial budgets.
• Strong knowledge of marketplace operations, paid media, SEO/SEM, CRM, analytics.
• Professional certifications in digital marketing/e-commerce are a plus.
• Experience in FMCG/Beauty/Personal Care is advantageous.

Responsibilities

• Develop and execute the overall e-commerce strategy, sales plans and growth initiatives.
• Manage end-to-end marketplace operations across Shopee, Lazada, TikTok Shop and D2C.
• Plan and optimize paid media, SEO/SEM, social media, and promotions.
• Coordinate demand forecasting, inventory, fulfilment and SLA performance.
• Analyse sales, traffic, campaigns, and ROI; manage budgets and forecasts.
• Collaborate across Marketing, Sales, Finance, Supply Chain and IT; lead the team.

Skills

E-commerce management

Digital marketing

Marketplace management

Leadership

Analytics

Education

Bachelor's Degree in related field

Tools

Shopee

Lazada

TikTok Shop

Job description

At Fine Today Malaysia, the E-Commerce Manager is responsible for the end-to-end management and growth of the company's e-commerce business, covering strategy, marketplace management, digital marketing, online merchandising, promotions, sales performance, content, customer experience, inventory coordination, analytic and commercial planning.

Key responsibilities

Develop and execute the overall e-commerce strategy, sales plans and growth initiatives across marketplaces, D2C and other online channels, with ownership of GMV, revenue, conversion, AOV and profitability targets.

Manage end-to-end marketplace operations including Shopee, Lazada, TikTok Shop and D2C; oversee product assortment, listings, pricing, promotions, content, visibility, product ranking, competitor activities and channel profitability.

Plan and optimize paid media, marketplace advertising, SEO/SEM, social media, affiliate, KOL/influencer and retargeting activities; lead e-commerce campaigns, promotions and new product launches to drive traffic, conversion and sales.

Coordinate demand forecasting, inventory allocation, stock availability, fulfilment, logistics and marketplace SLA performance, while enhancing the online customer journey, CRM, customer engagement, reviews, retention and repeat purchases.

Analyse sales, traffic, conversion, campaign performance, customer behaviour and profitability; manage e-commerce budgets, advertising spend and ROI/ROAS, while monitoring market trends and identifying new growth opportunities.

Collaborate with Marketing, Sales, Finance, Supply Chain, Warehouse, Customer Service, IT, Brand and external partners to achieve e-commerce objectives; lead, coach and develop the e-commerce team and drive a high-performance, data-driven culture.

About you

Bachelor's Degree in E-Commerce, Digital Marketing, Business, Marketing, Commerce or related discipline.

Minimum 5–8 years of relevant e-commerce / digital commerce experience.

At least 2–3 years in a managerial or leadership capacity preferred.

Strong hands‑on experience managing marketplaces such as Shopee, Lazada and TikTok Shop.

Experience managing online sales targets and commercial budgets.

Strong end‑to‑end knowledge of e-commerce, including marketplace operations, digital and performance marketing, online merchandising, analytics, pricing and promotions, inventory planning, customer journey, CRM, SEO/SEM, paid media, marketplace advertising, data analysis, reporting and forecasting.

Relevant professional certifications in digital marketing / e-commerce will be an advantage.

Experience in FMCG, Beauty, Personal Care, Consumer Goods or related industries will be an advantage.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as an eCommerce Manager?
• Which of the following types of qualifications do you have?
• Do you have Online Store Management experience?

Company – Fine Today Malaysia | FMCG | Beauty & Personal Care | MNC

We have been successful in the field of personal care products and our brands have been supported by consumers across Japan and international market. We are establishing our subsidiary in Malaysia with the goal to provide high-quality and established products including SENKA, TSUBAKI and MA CHERIE that suit the needs of our users with the goals to have a rich and fine feeling in their daily lives.

With the acceleration plan, further growth will be achieved by expanding into China and the vast Asian market. Over the course of this expansion, we will steer our business towards improving our enterprise value by conducting ESG activities, and at the same time fostering human resources to help us enhance the market value of the individual.

We are guided by our vision to "evolve into a wonderful company that has inherited excellent Japanese DNA and which the world considers promising", and our goal to work for "the development into a role model among global enterprises from Japan that have embarked into Asia".

To drive the business expansion agenda, we are looking for caliber individuals to be part of our growing team.

Company – Fine Today Malaysia | FMCG | Beauty & Personal Care | MNC

We have been successful in the field of personal care products and our brands have been supported by consumers across Japan and international market. We are establishing our subsidiary in Malaysia with the goal to provide high-quality and established products including SENKA, TSUBAKI and MA CHERIE that suit the needs of our users with the goals to have a rich and fine feeling in their daily lives.

With the acceleration plan, further growth will be achieved by expanding into China and the vast Asian market. Over the course of this expansion, we will steer our business towards improving our enterprise value by conducting ESG activities, and at the same time fostering human resources to help us enhance the market value of the individual.

We are guided by our vision to "evolve into a wonderful company that has inherited excellent Japanese DNA and which the world considers promising", and our goal to work for "the development into a role model among global enterprises from Japan that have embarked into Asia".

To drive the business expansion agenda, we are looking for caliber individuals to be part of our growing team.