E-Commerce Manager (FMCG)

PositiveLinks Asia; Petaling Jaya; On-site; MYR 120,000 - 210,000; Full time

Job summary

PositiveLinks Asia is expanding its digital commerce leadership to accelerate marketplace performance across TikTok Shop, Shopee and Lazada. The role focuses on planning, coordinating campaigns and driving commercial outcomes for a broad product portfolio.

You will work with internal teams, agencies and marketplace partners to execute content-led campaigns, live streams and promotional moments across platforms.

Qualifications

• 8+ years in e-commerce/digital commerce
• Hands-on marketplace exposure (TikTok Shop, Shopee, Lazada)
• Experience managing external agencies beneficial

Responsibilities

• Develop and execute e-commerce strategy across key marketplaces (TikTok Shop, Shopee, Lazada).
• Own annual and monthly e-commerce activity calendar with campaigns, launches and promotions.
• Coordinate D-Day activities and ensure timely execution of campaigns.
• Identify opportunities to improve sales, traffic, and conversion across platforms.
• Collaborate with internal teams and agencies to align e-commerce plans with brand objectives.
• Support content creation and live-commerce initiatives to drive performance.

Skills

E-commerce strategy

Marketplace management

Campaign planning

Agency collaboration

Content development

Live commerce

Job description

Our client is an established multinational FMCG company with a strong presence in the consumer market and a diverse portfolio of well-recognized products. The company has presence across e-commerce and digital channels and is now looking to further strengthen and scale its digital commerce business. As e-commerce continues to become an increasingly important growth channel, the organization is investing in dedicated capabilities to accelerate marketplace performance and maximise opportunities across platforms such as TikTok Shop, Shopee, Lazada and Xiaohongshu (XHS).

This role will play an important part in taking the existing e-commerce foundation to the next level, driving stronger commercial planning, campaign execution, marketplace performance, agency collaboration and digital content initiatives across the full product portfolio.

The successful candidate will work closely with the business, agencies and marketplace partners to plan and execute the e-commerce calendar across the company's full product portfolio, with further opportunities to support upcoming product launches and new digital channels.

Key Responsibilities

• Develop and execute the e-commerce strategy across key marketplace platforms, primarily TikTok Shop, Shopee and Lazada.
• Own the annual and monthly e-commerce activity calendar, including major platform campaigns, promotional periods, product launches and key commercial moments.
• Plan and coordinate D-Day / campaign-day activities, ensuring campaigns are fully prepared and executed on time.
• Identify opportunities to improve sales, traffic, conversion and overall marketplace performance.
• Work closely with internal stakeholders to align e-commerce plans with overall brand and commercial objectives.
• Manage the full product portfolio across existing products as well as future new product developments (NPD).

Marketplace & Agency Management

• Manage day-to-day relationships with external e-commerce agencies and marketplace partners.
• Brief, coordinate and manage agencies on campaign planning, content, live-streaming, promotions and other e-commerce initiatives.
• Work closely with agencies to develop and execute TikTok Shop LIVE, short-form video and other digital commerce activities.
• Ensure agency deliverables are aligned with commercial objectives, timelines and brand guidelines.
• Monitor agency performance and ensure resources are effectively deployed to drive business results.

Content & Digital Commerce

• Identify and develop content opportunities that can support e-commerce conversion and sales.
• Take a proactive approach to short-form video content and explore the use of AI and emerging digital tools to accelerate content creation.
• Work with internal teams, agencies or marketplace partners to develop content suitable for TikTok Shop, Shopee and Lazada.
• Ensure the business does not rely solely on traditional creative development processes and continuously explore faster, more effective ways to produce e-commerce content.
• Support live-commerce initiatives, including planning, agency coordination and performance tracking.

Team Building & Cross-Functional Collaboration

• Play a key role in establishing and developing the company's e-commerce function.
• Work closely with the wider commercial, marketing, sales and creative teams to ensure strong integration between brand activity and e-commerce execution.
• Collaborate with internal and external stakeholders to ensure marketplace campaigns are executed smoothly and effectively.
• As the function develops, contribute to building and managing the e-commerce team.

Requirements

• At least 8 years of relevant experience in e-commerce / digital commerce, with strong hands-on marketplace exposure.
• Proven experience managing or growing TikTok Shop, Shopee and/or Lazada.
• Strong understanding of marketplace campaigns, promotions, commercial calendars and e-commerce sales drivers.
• Experience working with and managing external agencies is highly preferred.
• Strong project management and stakeholder management skills, with the ability to coordinate multiple parties and deliver campaigns within tight timelines.
• Commercially minded with a strong understanding of online consumer behaviour, marketplace dynamics and sales performance.
• Comfortable working in a fast-paced environment and taking ownership of e-commerce initiatives from planning through execution.
• Proactive and digitally savvy, with an interest in short-form video, live commerce, AI tools and emerging digital commerce trends.
• Experience in FMCG, food & beverage, fashion or other consumer-facing industries will be advantageous.
• Experience across a broad product portfolio and/or new product launches will be an added advantage.