General Manager Ecommerce Enabler (Malaysia)

Shipper; Kuala Lumpur; On-site; MYR 260,000 - 520,000; Full time

Job summary

Shipper is seeking a senior leader to head Aloshop’s Malaysia operations, oversee P&L, and drive growth in ecommerce partnerships across Shopee, TikTok Shop, Lazada, and GT/MT channels.

You will develop market strategy, build local commercial teams, establish scalable processes, and collaborate with regional teams to expand brands and revenue, based in Kuala Lumpur.

Qualifications

• Bachelor’s degree in Business, Marketing, Management, or a related field.
• 8+ years of experience in FMCG, e-commerce, retail, commercial, or business development.
• Strong preference for candidates with experience in FMCG brands, either MNC or local.
• Proven experience in business development, commercial management, sales, or P&L ownership.
• Strong understanding of Malaysia’s e-commerce and retail ecosystem, including Shopee, TikTok Shop, Lazada, MT, and GT.
• Strong network and relationships with brands, distributors, retailers, or e-commerce platforms.
• Demonstrated ability to build businesses, acquire clients, and drive revenue growth.
• Strong leadership, negotiation, strategic thinking, and stakeholder management skills.
• Hands-on and entrepreneurial mindset, with the ability to build a business from an early stage.
• Previous experience owning brands or an entrepreneurial background is a plus.

Responsibilities

• Lead Aloshop’s Malaysia operations and P&L.
• Develop and execute Malaysia market strategy and go-to-market plans.
• Drive business development and acquire new brand, client, and commercial partnerships.
• Build and manage relationships with brands, principals, distributors, retailers, platforms, and ecosystem partners.
• Lead growth across Shopee, TikTok Shop, Lazada, and other digital commerce channels.
• Develop offline distribution opportunities across MT, GT, and other retail channels.
• Lead key brand relationships and identify opportunities to expand across channels.
• Build and manage local commercial and operational teams as the business scales.
• Work with regional teams to leverage shared capabilities, infrastructure, and resources.
• Establish scalable processes, service standards, and commercial models for the Malaysia market.

Skills

Leadership

Negotiation

Strategic Thinking

Stakeholder Management

Education

Bachelor's degree in Business/Marketing/Management

Job description

Job Description

Lead Aloshop’s (Shipper Enabler Services Business Unit - Ecommerce Enabler) overall business operations and P&L in Malaysia.

Develop and execute Malaysia market strategy and go-to-market plans.

Drive business development and acquire new brand, client, and commercial partnerships.

Build and manage relationships with brands, principals, distributors, retailers, platforms, and ecosystem partners.

Lead growth across Shopee, TikTok Shop, Lazada, and other digital commerce channels.

Develop offline distribution opportunities across Modern Trade (MT), General Trade (GT), and other relevant retail channels.

Lead key brand relationships and identify opportunities to expand across channels.

Build and manage local commercial and operational teams as the business scales.

Work closely with regional teams to leverage shared capabilities, infrastructure, and resources.

Establish scalable processes, service standards, and commercial models for the Malaysia market.

Requirements

Bachelor’s degree in Business, Marketing, Management, or a related field.

8+ years of experience in FMCG, e-commerce, retail, commercial, or business development.

Strong preference for candidates with experience in FMCG brands, either MNC or local.

Proven experience in business development, commercial management, sales, or P&L ownership.

Strong understanding of Malaysia’s e-commerce and retail ecosystem, including Shopee, TikTok Shop, Lazada, MT, and GT.

Strong network and relationships with brands, distributors, retailers, or e-commerce platforms.

Demonstrated ability to build businesses, acquire clients, and drive revenue growth.

Strong leadership, negotiation, strategic thinking, and stakeholder management skills.

Hands-on and entrepreneurial mindset, with the ability to build a business from an early stage.

Previous experience owning brands or an entrepreneurial background is a plus.

Current title should be Head, Senior Manager, AVP or equivalent.

Willing to be based in Kuala Lumpur, Malaysia.