Head of E-Commerce and Social Media

Dikshatek Malaysia; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Dikshatek Malaysia is seeking a Head of E-Commerce and Social Media to lead its D2C and marketplace efforts from Kuala Lumpur. You will oversee revenue targets, product listings, pricing, promotions, and inventory alignment to maximize profitability and growth.

You will drive social media strategy, live shopping, content creation, and influencer partnerships while guiding analytics, CRO, and paid acquisition to optimize ROAS across channels.

Qualifications

• 5+ years in E-Commerce or Digital Marketing.
• At least 2 years in a leadership/managerial role.
• Hands-on experience with e-commerce platforms and social tools.
• Strong ability to interpret analytics and run A/B tests.

Responsibilities

• Drive Revenue: own the e-commerce sales target and P&L across D2C websites and marketplaces.
• Site & Store Management: oversee product listings, pricing, promotions, and inventory.
• Conversion Rate Optimization: improve checkout flow, site speed, and AOV.
• Brand & Community Growth: manage social media across platforms to build brand equity.
• Social Commerce & Live Shopping: leverage social selling tools and live campaigns.
• Campaign & Content Oversight: guide campaigns, short-form video content, and influencer partnerships.
• Performance Marketing & Analytics: track KPIs and optimize campaigns for ROAS.
• Paid Acquisition: work with teams/agencies for paid social, PPC and retargeting.
• Data-Driven Insights: report CAC, LTV, conversions, engagement, and traffic.
• Team Leadership: mentor e-commerce, social media, and creative teams.
• Cross-Functional Work: collaborate with Supply Chain, Customer Service, and Product Development.

Skills

Leadership

Analytical thinking

Creative mindset

Tools

Shopify

WooCommerce

Magento

Meta Ads Manager

TikTok Seller Center

Hootsuite/Buffer

Job description

Key Responsibilities

• Drive Revenue: Own the e-commerce sales target and P&L across direct-to-consumer (D2C) websites and third-party marketplaces (e.g., Shopify, Amazon, Shopee, TikTok Shop).
• Site & Store Management: Oversee day-to-day operations, product listings, pricing, promotions, and inventory alignment.
• Conversion Rate Optimization (CRO): Optimize user journey, checkout flow, and site speed to improve conversion rates and average order value (AOV).
• Brand & Community Growth: Oversee social media presence across platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn) to build brand equity and organic reach.
• Social Commerce & Live Shopping: Leverage social selling tools, shop integrations, and live-stream campaigns to drive instant conversions.
• Campaign & Content Oversight: Guide the creative direction for campaigns, short-form video content, influencer/KOL partnerships, and user-generated content (UGC).
• Performance Marketing & Analytics
• Paid Acquisition: Collaborate with internal teams or agencies to run paid social ads, PPC, and retargeting campaigns with high ROAS.
• Data-Driven Insights: Track and report on core KPIs (CAC, LTV, conversion rate, engagement rate, site traffic) using Google Analytics, platform dashboards, and BI tools.
• Team Leadership: Manage and mentor the e-commerce, social media, and creative content teams.
• Cross-Functional Work: Work closely with Supply Chain, Customer Service, and Product Development to ensure smooth order fulfillment and excellent customer experiences.

Requirements & Qualifications

• Experience: 5+ years of experience in E-Commerce or Digital Marketing, with at least 2 years in a leadership/managerial role.
• Platform Mastery: Hands‑on experience with e‑commerce platforms (Shopify, WooCommerce, Magento) and social platforms/tools (Meta Ads Manager, TikTok Seller Center, Hootsuite/Buffer).
• Analytical Skills: Strong ability to interpret analytics, run A/B tests, and make data‑backed commercial decisions.
• Creative Mindset: Deep understanding of current social media trends, algorithm changes, and digital storytelling.

Role Details

Head of E-Commerce and Social Media

Location: Kuala Lumpur

Contract Details: Permanent