Head of Department, Sales & Marketing (Property Developer, PG)

Randstad Malaysia; Kuala Lumpur; On-site; MYR 240,000 - 380,000; Full time

Job summary

Randstad Malaysia is seeking a proactive Senior Sales & Marketing leader to drive the commercial strategy for upcoming Penang residential developments. The role requires formulating and executing comprehensive sales and marketing plans to hit revenue targets across property developments.

You will lead campaign management, coordinate launches, and manage full-cycle sales operations from inquiries to SPA sign-offs, while ensuring APDL applications and regulatory compliance.

Qualifications

• Bachelor's Degree in Business, Marketing, Property, Real Estate, or related field.
• Minimum 8 years of property sales and marketing experience.
• Direct experience handling APDL applications and regulatory requirements.

Responsibilities

• Develop and execute sales and marketing strategies for Penang projects.
• Lead campaigns and launches, exhibitions, roadshows, and digital initiatives.
• Manage end-to-end sales operations from inquiries to SPA sign-offs.
• Oversee APDL applications and ensure regulatory compliance.
• Direct external agencies, agents, vendors, and bankers to close deals.
• Monitor market trends and report insights to management.

Skills

Sales leadership

Marketing strategy

Negotiation

Stakeholder management

Regulatory compliance

Education

Bachelor's Degree

Job description

about the company

Our client is a premier property developer with a strategic footprint across key regional markets and an expanding presence in Penang. Backed by an established real estate heritage, they specialize in delivering high-value residential and mixed-use developments. To lead the commercial strategy, regulatory compliance, and sales execution for their upcoming residential pipeline in Penang, they are seeking a proactive, results-oriented Senior Sales & Marketing leader.

about the job

• Strategy & Target Execution: Formulate and implement comprehensive sales and marketing strategies to achieve revenue targets across company property developments.
• Campaign & Launch Management: Lead and execute marketing initiatives, project launches, promotional exhibitions, roadshows, and digital/social media campaigns to build project awareness and generate qualified leads.
• Full-Cycle Sales Operations: Drive sales conversion by managing customer enquiries, project presentations, follow-ups, bookings, and Sales and Purchase Agreement (SPA) sign-offs.
• Regulatory Compliance & APDL: Handle APDL (Advertising Permit and Developer’s License) applications, renewals, and ensure all advertising and sales activities comply with statutory Malaysian property regulations.
• Agency & Stakeholder Management: Direct external creative agencies, property agents, media vendors, bankers, and solicitors to facilitate seamless sales transactions and loan processing.
• Market Intelligence & Reporting: Monitor market trends, competitor activities, and buyer preferences to refine strategies, maintain purchaser databases/pipelines, and report updates to management.

skills and requirements

• Education: Bachelor’s Degree in Business, Marketing, Property, Real Estate, or a related field.
• Experience: Minimum 8 years of relevant property sales and marketing experience, preferably within a property developer environment.
• Track Record: Demonstrated success in residential property sales and marketing, with high-rise development experience strongly preferred.
• Regulatory Expertise: In-depth knowledge of Malaysian property sales practices, with direct experience handling APDL applications and regulatory requirements.
• Key Skills: Strong leadership, negotiation, presentation, and stakeholder management skills, with the ability to thrive independently in a lean team setting.

skills

penang sales & marketing, sales & marketing, sales manager, marketing manager, property sales, property marketing

qualifications

no additional qualifications required

education

Bachelor Degree