Senior Marketing Executive (property developer)

Randstad Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Randstad Malaysia is partnering with a reputable Malaysian property developer to appoint a Senior Marketing Executive. The role focuses on formulating and executing project marketing strategies across digital, print, and outdoor channels, and driving demand for flagship developments.

You will manage end-to-end digital campaigns, lead generation, and CRM initiatives, coordinating with internal teams and agencies to optimize the customer journey and sales conversion.

Qualifications

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Media, or related field.
• 3–5 years hands-on experience in real estate project marketing, branding, or digital marketing.
• Strong track record in managing digital platforms, performance marketing, social media content, and lead generation campaigns.

Responsibilities

• Formulate and execute comprehensive project marketing strategies, brand positioning, and integrated campaign roadmaps across digital, print, and outdoor channels.
• Drive end-to-end digital marketing initiatives, social media strategies, SEO/SEM performance, and targeted lead generation campaigns to boost engagement and footfall.
• Conceptualize and produce essential sales assets, including project brochures, digital collateral, virtual tours, show unit experiences, and Sales Gallery environmental graphics.
• Coordinate major project launches, open houses, campaigns, and promotional activities in collaboration with internal teams, creative agencies, and ID contractors.
• Oversee brand reputation initiatives, award submissions, agency performance, and CRM management to optimize customer journey touchpoints and sales conversion pipeline.

Skills

Digital marketing

Lead generation

Social media management

Education

Bachelor's degree

Job description

About the Company

Our client is a well-established and reputable property developer in Malaysia, renowned for delivering large-scale townships and commercial developments. With a strong landbank and a proven track record of long-term value creation, they continue to shape thriving living and business ecosystems across key growth corridors. To support their expanding portfolio and drive their next phase of project visibility, digital engagement, and market outreach, they are seeking an experienced and results-oriented Senior Marketing Executive.

About the Job

• Formulate and execute comprehensive project marketing strategies, brand positioning, and integrated campaign roadmaps across digital, print, and outdoor channels.

• Drive end-to-end digital marketing initiatives, social media strategies, SEO/SEM performance, and targeted lead generation campaigns to boost engagement and footfall.

• Conceptualize and produce essential sales assets, including project brochures, digital collateral, virtual tours, show unit experiences, and Sales Gallery environmental graphics.

• Coordinate major project launches, open houses, campaigns, and promotional activities in collaboration with internal teams, creative agencies, and ID contractors.

• Oversee brand reputation initiatives, award submissions, agency performance, and CRM management to optimize customer journey touchpoints and sales conversion pipeline.

Skills and Requirements

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Media, or a related field.

• Minimum 3 to 5 years of hands‑on experience in real estate project marketing, branding, or digital marketing within the property development industry.

• Strong track record in managing digital platforms, performance marketing, social media content, and lead generation campaigns.

Qualifications

no additional qualifications required

Education

Bachelor Degree