Assistant Marketing Manager (property developer)

Randstad Malaysia; Kuala Lumpur; On-site; MYR 100,000 - 170,000; Full time

Job summary

Randstad Malaysia is seeking an ambitious Assistant Marketing Manager to drive multi-channel campaigns for a premier property developer, coordinating with sales teams and external agents to support launches and events.

The role focuses on lead generation, budget-conscious A&P management, market research, and delivering actionable insights to sharpen project positioning and promotional activity for both residential and commercial properties.

Qualifications

• Degree in Marketing, Business Administration, Mass Communication, Media, or related discipline.
• Minimum 6 years of working experience in property development marketing or on the agency side managing property accounts.
• Proven hands-on track record in executing digital campaigns, event planning, and A&P coordination for residential or commercial projects.

Responsibilities

• Coordinate closely with internal sales teams and external real estate agents on sales activities, roadshows, pre/post-launch events, and promotional packaging.
• Monitor and track Advertising & Promotion (A&P) expenditures, ensuring cost efficiency and effective campaign delivery strictly within approved budgets.
• Drive targeted lead generation initiatives and end-to-end campaign execution to consistently support sales performance and revenue targets.
• Conduct market research, survey trends, and benchmark competitor strategies to provide actionable insights for project positioning and launch campaigns.

Skills

marketing

assistant marketing manager

property marketing

Education

Bachelor Degree

Job description

about the company

Our client is an established and reputable property developer known for delivering high-quality residential and commercial boutique projects. To support their continuous growth and project pipeline, they are seeking a dynamic and target-driven Assistant Marketing Manager to execute multi-channel marketing campaigns, drive qualified lead generation, and enhance brand positioning.

about the job

• Coordinate closely with internal sales teams and external real estate agents on sales activities, roadshows, pre/post-launch events, and promotional packaging.

• Monitor and track Advertising & Promotion (A&P) expenditures, ensuring cost efficiency and effective campaign delivery strictly within approved budgets.
• Drive targeted lead generation initiatives and end-to-end campaign execution to consistently support sales performance and revenue targets.

• Conduct market research, survey trends, and benchmark competitor strategies to provide actionable insights for project positioning and launch campaigns.

skills and requirements

• Degree in Marketing, Business Administration, Mass Communication, Media, or a related discipline.
• Minimum 6 years of working experience in property development marketing or on the agency side managing property accounts.
• Demonstrated hands-on track record in executing digital campaigns, event planning, and A&P coordination for residential or commercial projects.

skills

marketing, assistant marketing manager, property marketing job, assistant marketing property, property marketing

qualifications

no additional qualifications required

education

Bachelor Degree