Senior Marketing Manager

Businesslist; Kuala Lumpur; Vor Ort; MYR 180.000 - 320.000; Vollzeit

Benefits dieser Stelle

Shape marketing direction

Strategic leadership exposure to seniо

Zusammenfassung

Businesslist in Kuala Lumpur is seeking a Senior Marketing Manager (Property) to lead strategic marketing initiatives for high-profile property developments.

You will shape go-to-market plans for launches, oversee digital marketing, manage budgets, lead the marketing team, and collaborate with sales to improve lead quality and project take-up.

The role requires 5–6 years of property marketing experience in Malaysia and a proven track record in branding, launches, and data-driven campaigns.

Qualifikationen

• Experience in property marketing and launches.
• Strong branding and campaigns execution.
• Ability to analyze market trends and translate to strategies.

Aufgaben

• Develop and execute strategic marketing plans aligned with sales objectives.
• Lead go-to-market strategies for property launches and developments.
• Monitor property market trends, pricing movements, and competitor activities.
• Drive project branding, positioning, and marketing communications.
• Plan and execute launches, exhibitions, roadshows, and lead-generation campaigns.
• Collaborate with sales teams to improve lead quality and conversions.
• Oversee digital marketing across social media, portals, and online ads.
• Manage marketing budgets, reporting, and campaign effectiveness.
• Lead and develop the marketing team and manage external agencies.

Kenntnisse

Marketing strategy

Go-to-market

Digital marketing

Budget management

Leadership

Stakeholder management

Jobbeschreibung

• Develop and execute strategic marketing plans aligned with business and sales objectives.


• Lead go-to-market strategies for new property launches and ongoing developments.


• Monitor property market trends, competitor activities, buyer behaviour, and pricing movements.


• Drive project branding, positioning, and marketing communications.


• Plan and execute launches, exhibitions, roadshows, and lead-generation campaigns.


• Work closely with sales teams to improve lead quality, conversion rates, and project take-up.


• Oversee digital marketing strategies across social media, property portals, and online advertising channels.


• Manage marketing budgets, performance reporting, and campaign effectiveness.


• Lead and develop the marketing team while managing external agency relationships

The Successful Applicant

A successful Senior Marketing Manager (Property) should have:

• Minimum 5-6 years of marketing experience within established property developers in Malaysia.


• Proven track record in property project launches, branding, and sales-driven marketing campaigns.


• Strong understanding of Malaysia's property market, including buyer trends, pricing, and competitive landscape.


• Experience in digital marketing, lead generation, and marketing budget management.


• Ability to analyse market intelligence and translate insights into actionable strategies.


• Strong stakeholder management, presentation, and leadership skills.

What's on Offer

• Opportunity to shape the marketing direction of high-profile property developments.


• Strategic leadership role with direct exposure to senior management and business decision-making