Growth Marketing Lead: Performance & Acquisition

Phillip Capital Group; Kuala Lumpur; On-site; MYR 89,000 - 156,000; Full time

Job summary

Phillip Capital Group in Malaysia is seeking a Senior Executive, Performance Marketing & Growth Specialist to drive customer acquisition and digital growth across trading and investment platforms.

You will lead paid media across Meta, Google, TikTok and Xiaohongshu; manage campaigns end-to-end, optimize budgets, and build robust tracking with GA4, GTM, and CAPI to deliver measurable ROI.

Qualifications

• 2+ years in growth or performance marketing or paid media buying.
• Experience with Meta and Google Ads platforms.
• Knowledge of key metrics: CPM, CPC, CPL, CPA, CAC, ROAS.
• Experience with tracking, attribution, funnel optimisation, analytics tools.
• Strong analytical and budget management skills.

Responsibilities

• Plan, launch, manage, and optimise paid campaigns across Meta, Google, TikTok, Xiaohongshu.
• Manage full-funnel campaigns from impression to lead generation.
• Monitor CPL, CPA, CAC, ROAS, CTR, and conversion rate metrics.
• Set up and maintain tracking infrastructure (GA4, GTM, Pixel, CAPI).
• Build reports and dashboards; provide data-driven recommendations.
• Support organic growth and align content with paid campaigns.
• Collaborate with internal teams to improve creatives and conversions.

Skills

Meta Ads

Google Ads

A/B Testing

Analytical skills

Budget management

Communication

Independent worker

Tools

GA4

GTM

Looker Studio

SEMrush

Job description

Phillip Capital Group in Malaysia is seeking a Senior Executive, Performance Marketing & Growth Specialist to drive customer acquisition and digital growth across trading and investment platforms.

You will lead paid media across Meta, Google, TikTok and Xiaohongshu; manage campaigns end-to-end, optimize budgets, and build robust tracking with GA4, GTM, and CAPI to deliver measurable ROI.