Performance Marketing & Growth Specialist

PhillipCapital Group; Kuala Lumpur; On-site; MYR 112,000 - 156,000; Full time

Job summary

Phillip Capital Sdn Bhd in Kuala Lumpur is seeking a data-driven Performance Marketing & Growth Specialist to drive customer acquisition and digital growth across trading and investment platforms. You will lead paid media campaigns, optimise funnels, and build tracking infrastructure.

The role requires hands-on management of Meta, Google, TikTok, and Xiaohongshu ads, strong analytics, A/B testing, and budget stewardship.

Qualifications

• Minimum 2 years of growth/ performance marketing or paid media buying.

Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Xiaohongshu Ads.
• Manage full-funnel campaigns from ad impression to lead generation and account opening.
• Monitor and optimise key metrics including CPL, CPA, CAC, ROAS, CTR, and Conversion Rate.
• Manage advertising budgets efficiently and identify opportunities to scale campaign performance.
• Conduct A/B testing on creatives, ad copies, targeting, placements, and landing pages.
• Monitor campaign and creative performance, refresh ad creatives, and pause underperforming campaigns.
• Set up and maintain tracking infrastructure including Meta Pixel, GA4, GTM, and CAPI.
• Ensure accurate conversion tracking, attribution, and reporting across campaigns.
• Build performance reports and dashboards, and provide data-driven recommendations to improve lead quality and campaign profitability.
• Support organic social media growth and align content strategies with paid campaigns.
• Work with internal teams to improve campaign creatives, messaging, lead management, and conversion performance.
• Explore tools and automation to improve marketing efficiency and scalability.

Skills

Analytical

Budget management

Communication

Collaboration

Independent work

Problem-solving

Tools

Meta Ads

Google Ads

TikTok Ads

Xiaohongshu Ads

GA4

GA4 GTM

Google Tag Manager

Job description

Performance Marketing & Growth Specialist

(Based in Kuala Lumpur)

Location:

Role Overview

We are looking for a data-driven and execution-focused Performance Marketing & Growth Specialist to drive customer acquisition, lead generation, and digital growth across our trading and investment platforms.

This role focuses heavily on paid media performance, conversion optimisation, tracking infrastructure, and scalable growth strategies across multiple digital channels. The ideal candidate is analytical, proactive, and comfortable managing campaigns from strategy to execution.

Key Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Xiaohongshu Ads.
• Manage full-funnel campaigns from ad impression to lead generation and account opening.
• Monitor and optimise key performance metrics including CPL, CPA, CAC, ROAS, CTR, and Conversion Rate.
• Manage advertising budgets efficiently and identify opportunities to scale campaign performance.
• Conduct A/B testing on creatives, ad copies, targeting, placements, and landing pages to improve campaign results.
• Monitor campaign and creative performance, refresh ad creatives proactively, and pause underperforming campaigns when necessary.
• Set up and maintain tracking infrastructure including Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Conversion API (CAPI).
• Ensure accurate conversion tracking, attribution, and reporting across campaigns.
• Build performance reports and dashboards, and provide data-driven recommendations to improve lead quality and campaign profitability.
• Support organic social media growth and align content strategies with paid marketing campaigns.
• Work closely with internal teams to improve campaign creatives, messaging, lead management, and conversion performance.
• Explore tools, automation workflows, and growth opportunities to improve marketing efficiency and scalability.

Requirements

• Minimum 2 years of experience in growth marketing, performance marketing, or paid media buying.
• Hands-on experience managing campaigns on Meta Ads and Google Ads platforms.
• Strong understanding of digital advertising metrics such as CPM, CPC, CPL, CPA, CAC, and ROAS.
• Experience with conversion tracking, attribution, funnel optimisation, and analytics tools.
• Strong analytical, problem-solving, and budget management skills.
• Excellent communication and collaboration skills.
• Able to work independently in a fast-paced, growth-oriented environment.

Added Advantages

• Experience in financial services, fintech, trading, or investment-related marketing.
• Familiarity with tools such as GA4, GTM, Looker Studio, SEMrush, and marketing automation platforms.
• Experience managing or growing social media accounts organically.
• Basic creative skills for producing simple ad creatives or short-form videos.

Phillip Capital Sdn Bhd (362533-U) holds a capital markets services license, from the Securities Commission Malaysia (SC), for dealing in capital market products such as futures, stocks & contract for differences (CFD).

Trading in leveraged financial instruments carries substantial risk, and is not suitable for all investors as it can result in losses exceeding deposits or principal amount, therefore please ensure that you fully understand the risks and costs involved by reading our Risk and Disclosure Statements and Disclamer.

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This advertisement has not been reviewed by the Securities Commission Malaysia.