Growth-Driven Performance Marketer - APAC Apps & Paid Media

Phillip Securities Pte Ltd; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Phillip Securities Pte Ltd is seeking a driven Performance Marketer to support paid media and app marketing across the APAC region, focusing on growth and experimentation.

You will plan, execute, optimize campaigns across Google, Meta, TikTok, and YouTube; assist app marketing to drive installs and engagement; analyze dashboards and collaborate with cross-functional teams, with training provided.

Qualifications

• 2-5 years of relevant experience in digital marketing, media, analytics, or related fields.
• Strong interest in performance marketing, mobile apps, and data-driven growth.
• Basic understanding of digital advertising channels (Google, Meta, TikTok, etc.) is a plus but not required — training will be provided.
• Comfortable working with data and learning tools like Looker Studio, Dataslayer, and analytics dashboards.
• Strong analytical mindset with eagerness to learn and improve continuously.
• Excellent communication skills and ability to collaborate with multiple teams.
• Proactive, detail-oriented, and able to manage tasks in a fast-paced environment.
• Passion for fintech and excitement to help shape marketing strategies for a leading investment platform.

Responsibilities

• Plan, execute, and optimize multi-channel marketing campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and YouTube.
• Support app marketing efforts focused on driving installs and improving user engagement.
• Coordinate with cross-functional teams including Marketing Communications, Creative, Data, Product, and Sales to support campaign execution.
• Monitor campaign performance and prepare regular reports using tools such as Looker Studio, Dataslayer, Gemini, and Co-Pilot.
• Assist in A/B testing and basic conversion rate optimization activities across landing pages and app onboarding flows.
• Help maintain performance dashboards and track key KPIs such as CAC and conversion rates.
• Conduct market research to identify new channels, trends, and opportunities for growth.
• Support CRM initiatives by leveraging insights to improve campaign relevance and engagement.
• Contribute ideas for content, campaigns, and tactical improvements across paid channels.
• Participate in team learning sessions and support a culture of experimentation and data-driven decision-making.

Skills

Digital marketing

Analytics

Campaign optimization

Cross-functional collaboration

Tools

Looker Studio

Dataslayer

Gemini

Co-Pilot

Job description

Phillip Securities Pte Ltd is seeking a driven Performance Marketer to support paid media and app marketing across the APAC region, focusing on growth and experimentation.

You will plan, execute, optimize campaigns across Google, Meta, TikTok, and YouTube; assist app marketing to drive installs and engagement; analyze dashboards and collaborate with cross-functional teams, with training provided.